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LESLIE TUNNEY has been promoted from national sales manger to associate publisher of SPORTING GOODS DEALER magazine....JERRY SOLOMON, formerly president of Busch Media Group, has joined SFM Media Corp. in NYC as Executive VP (CRAIN'S NEW YORK BUSINESS, 9/26 issue)....DOUG MELVIN, Assistant GM of the Orioles, has surfaced as a candidate for the Cardinals' GM position. "Word is also that the Cardinals are interested in talking to CHUCK LEMAR, who has a similar position to Melvin's with the Atlanta Braves" (Rick Hummel, ST. LOUIS POST DISPATCH, 9/27)....In this morning's SAN JOSE MERCURY NEWS, Bud Geracie writes that the decision facing TONY LA RUSSA "isn't the most difficult of this career, it's the most difficult of his life," while Robert Kuwada notes that A's GM SANDY ALDERSON "has taken the classic ALFRED E. NEUMAN pose. What, me worry?" (SAN JOSE MERCURY NEWS, 9/28).
JIMMY JOHNSON, JOHN MCENROE, CATFISH HUNTER, ISIAH THOMAS, EVANDER HOLYFIELD, FRANCO HARRIS, HALE IRWIN, MARCEL DIONNE, CARL LEWIS, AL UNSER JR., and SCOTT HAMILTON, will all be honored as "Great Sports Legends" by the Buoniconti Fund at the Waldorf- Astoria on Oct. 4. The fund raises money nationally for the Miami Project to Cure Paralysis (THE DAILY)....BOB IGER, WILLOW BAY, JEFFREY KATZENBERG, TOM JOHNSON, STEVEN SPIELBERG, HOWARD STRINGER, AND ROBERT WRIGHT were all guests at last night's White House dinner for BORIS YELSTIN (WASHINGTON POST, 9/28)....SARA LEVINSON, the new president of NFL properties, is featured in a mini-profile in this morning's WASHINGTON POST. Levinson: "We're not in the clothing business; we're in the business of football. The merchandise helps promote the game" (Dave Sell, WASHINGTON POST, 9/28)....JOHN TEETS, CEO of Dial and proponent of bringing an MLB franchise to Phoenix, is interviewed by PAM WEISZ and JOHN MCMANUS in this week's BRANDWEEK (9/26 issue)....DON KING was in NYC yesterday to let the boxing industry know that he "is delighted with life these days," since "the heavyweight wheel ... has suddenly turned his way" (Vic Ziegel, N.Y. DAILY NEWS, 9/28). At a news conference with OLIVER MCCALL, King "was hailed as a business genius by WINSTON COX, the Showtime chairman; saluted as a humanitarian by a Cleveland minister, the REV. WILLIAM F. CROCKET; and acclaimed as a creator of black millionaires by a New York politician, the REV. AL SHARPTON" (Robert McG. Thomas, N.Y. TIMES, 9/28)...."SportsCenter" reports that so many people in Rhode Island played "0032" (the first jury number interviewed in the O.J. SIMSPON case and O.J.'s number on the Bills) in the state lottery that they stopped taking money on that number (ESPN, 9/27).