LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports Steph Curry Tops In NBA Jersey Sales NASCAR Teams Look For Long-Term Value NASCAR's France Wants No Rebel Flags At Events Iguodala Settling In To Role With Twice
SBD/28/Sponsorships Advertising Marketing
Published September 28, 1994
Walt Disney Co. is considering opening a 35,000-square foot, two-level store at Fifth Ave. and 55th Street in New York (CRAIN'S NEW YORK BUSINESS, 9/26-10/2 issue)....Puma will re- enlist Walt "Clyde" Frazier to promote its "Classics" shoe line, "which has seen a resurgence driven by 'Suedes,' the shoe that once bore Frazier's nickname, and a more sweeping move across the marketplace to simple retro styled sneakers." Ads are likely to appear in spot network buys on such shows as "Roseanne" and "Beverly Hills 90210" (BRANDWEEK, 9/26 issue)....The Family Channel has signed a multi-year continuation of their agreement with Roush Racing to sponsor Roush's NASCAR Winston Cup Series Family Channel Ford driven by Ted Musgrave (NASCAR NEWS, 9/94 issue). ....Timberland will spend $120,000 to restore a hiking trail in a nature reserve in the Swiss Alps. The company's name or logo will appear on billboards and signposts along the 7km route (FINANCIAL TIMES, 9/28)....Chevrolet will be title sponsor of a new $43,000-plus event in Detroit "designed to tap into the world's largest bowling market of 250,000 participants. And if the first Chevrolet Bowl-Off flies, the company might go national, hoping to tap into a sport played on a sanctioned level by 2.7 million men, 2.5 million women and nearly 1 million youths" (DETROIT NEWS, 9/27). ....Intergold Ltd. of Calgary got the contract to design and manufacture the NBA championship rings for the Houston Rockets (CALGARY HERALD, 9/27)....Miller Brewing signed a 4-year strategic marketing partnership with NTN Communications to develop interactive programs (BRANDWEEK, 9/26)...."The Garth Brooks Collection" CD has sold 3 million copies in three weeks -- notable since it is available only at the McDonald's. The CD costs $5.99 (WASHINGTON POST, 9/28).