SBD/28/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Walt Disney Co. is considering opening a 35,000-square foot,
two-level store at Fifth Ave. and 55th Street in New York
(CRAIN'S NEW YORK BUSINESS, 9/26-10/2 issue)....Puma will re-
enlist Walt "Clyde" Frazier to promote its "Classics" shoe line,
"which has seen a resurgence driven by 'Suedes,' the shoe that
once bore Frazier's nickname, and a more sweeping move across the
marketplace to simple retro styled sneakers."  Ads are likely to
appear in spot network buys on such shows as "Roseanne" and
"Beverly Hills 90210" (BRANDWEEK, 9/26 issue)....The Family
Channel has signed a multi-year continuation of their agreement
with Roush Racing to sponsor Roush's NASCAR Winston Cup Series
Family Channel Ford driven by Ted Musgrave (NASCAR NEWS, 9/94
issue). ....Timberland will spend $120,000 to restore a hiking
trail in a nature reserve in the Swiss Alps.  The company's name
or logo will appear on billboards and signposts along the 7km
route (FINANCIAL TIMES, 9/28)....Chevrolet will be title sponsor
of a new $43,000-plus event in Detroit "designed to tap into the
world's largest bowling market of 250,000 participants.  And if
the first Chevrolet Bowl-Off flies, the company might go
national, hoping to tap into a sport played on a sanctioned level
by 2.7 million men, 2.5 million women and nearly 1 million
youths" (DETROIT NEWS, 9/27). ....Intergold Ltd. of Calgary got
the contract to design and manufacture the NBA championship rings
for the Houston Rockets (CALGARY HERALD, 9/27)....Miller Brewing
signed a 4-year strategic marketing partnership with NTN
Communications to develop interactive programs (BRANDWEEK,
9/26)...."The Garth Brooks Collection" CD has sold 3 million
copies in three weeks -- notable since it is available only at
the McDonald's.  The CD costs $5.99 (WASHINGTON POST, 9/28).
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