SBD/28/Sponsorships Advertising Marketing

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  • MARKETPLACE ROUND-UP

         Walt Disney Co. is considering opening a 35,000-square foot,
    two-level store at Fifth Ave. and 55th Street in New York
    (CRAIN'S NEW YORK BUSINESS, 9/26-10/2 issue)....Puma will re-
    enlist Walt "Clyde" Frazier to promote its "Classics" shoe line,
    "which has seen a resurgence driven by 'Suedes,' the shoe that
    once bore Frazier's nickname, and a more sweeping move across the
    marketplace to simple retro styled sneakers."  Ads are likely to
    appear in spot network buys on such shows as "Roseanne" and
    "Beverly Hills 90210" (BRANDWEEK, 9/26 issue)....The Family
    Channel has signed a multi-year continuation of their agreement
    with Roush Racing to sponsor Roush's NASCAR Winston Cup Series
    Family Channel Ford driven by Ted Musgrave (NASCAR NEWS, 9/94
    issue). ....Timberland will spend $120,000 to restore a hiking
    trail in a nature reserve in the Swiss Alps.  The company's name
    or logo will appear on billboards and signposts along the 7km
    route (FINANCIAL TIMES, 9/28)....Chevrolet will be title sponsor
    of a new $43,000-plus event in Detroit "designed to tap into the
    world's largest bowling market of 250,000 participants.  And if
    the first Chevrolet Bowl-Off flies, the company might go
    national, hoping to tap into a sport played on a sanctioned level
    by 2.7 million men, 2.5 million women and nearly 1 million
    youths" (DETROIT NEWS, 9/27). ....Intergold Ltd. of Calgary got
    the contract to design and manufacture the NBA championship rings
    for the Houston Rockets (CALGARY HERALD, 9/27)....Miller Brewing
    signed a 4-year strategic marketing partnership with NTN
    Communications to develop interactive programs (BRANDWEEK,
    9/26)...."The Garth Brooks Collection" CD has sold 3 million
    copies in three weeks -- notable since it is available only at
    the McDonald's.  The CD costs $5.99 (WASHINGTON POST, 9/28).
    

    Print | Tags: General Motors, Houston Rockets, McDonalds, NASCAR, NBA, Puma, R J Reynolds, Walt Disney
  • MERCURY LOOKS TO BUILD MYSTIQUE FROM ONE-DAY AD BLITZ

         Lincoln-Mercury and its ad agency, Young & Rubicam, roll out
    a $45M, one-day "blitz" tomorrow to introduce the Mercury
    Mystique.  The campaign features 24 spots on NBC, 11 pages in USA
    TODAY and other promotions.  Y&R Exec VP & Dir of Broadcast Bob
    Igiel said the idea occurred to him in January when he noted that
    NBC's Thursday night had become one of TV's strongest nights and
    the Mystique roll-out was planned for a Thursday.  Igiel:  "We
    had these shows that people work very hard to see."  The campaign
    is compared to Apple Computer's '84 Super Bowl announcement of
    the Macintosh and also seen as a signal that network TV "is far
    from dead" (Jay Mathews, WASHINGTON POST, 9/28).
    

    Print | Tags: NBC
  • SAN ANTONIO MARKETING EFFORT DRAWS RECORD HOCKEY CROWD

         Local promoters were pleased with the 14,342 attendance of
    last night's Stars-Kings NHL exhibition game at the Alamodome,
    the largest crowd for a hockey game in the Alamodome.  Robert
    Marbut, President of SA One, the Spurs-related sports marketing
    group: "This did much better then we thought. ... We had people
    coming up buying tickets through the middle of the second period.
    They just kept coming."  Tickets for the highest- and two lowest-
    priced categories sold out.  Marbut: "When you consider the Kings
    drew about 8,000 in Phoenix two nights ago, it speaks very well
    for San Antonio."  SA One will sponsor two regular season NHL
    games.  Sales reps for the city's new IHL team, the Iguanas, also
    like the strong attendance.  Iguanas GM Jim Goodman said interest
    is "through the roof the last few days" (SAN ANTONIO EXPRESS-
    NEWS, 9/28).  For more on NHL exhibition attendance, see the
    "Turnstile Tracker" in tomorrow's SPORTS BUSINESS DAILY.
    

    Print | Tags: Dallas Stars, NHL, San Antonio Spurs, Southwest Sports Group
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