Sherman Critical Of Several NFL Policies Red Sox Willing To Go Over Luxury Tax Threshold Hurricanes Seeing Smaller Crowds So Far Orlando City's Rawlins Still A Fan First Franchise Notes Red Sox Spend Big With Ramirez, Sandoval ESPN Draws Lowest "MNF" Rating Of '14 2014 Reader Survey: NFL Bills Say Stadium Will Be Ready For Sunday AHL Checkers Likely To Leave Hornets' Arena
ST. LOUIS HIRES CONSULTANT FOR SEAT LICENSING PLAN
Published September 28, 1994
FANS Inc., the group spearheading the effort to lure the Rams to St. Louis, has said that instituting a permanent seat licensing (PSL) program is the best way to lure the Rams. To aid the campaign, FANS has retained the services of "marketing whiz" Max Muhleman of Charlotte, as a consultant. Muhleman "was the brainchild" behind the PSL program that helped Charlotte land an NFL franchise. Muhleman's plan in Charlotte helped the franchise get the $150M to build a stadium. St. Louis does not need to raise $150M to "meet the Rams' wish list." But the city needs about: $30M to pay off the "bonded indebtedness" at Anaheim Stadium; $15M to build a practice facility; $15M to pay the NFL's relocation fee; and $8M to buy out beer distributor Jerry Clinton's share of the stadium lease -- a minimum of at least $70M. St. Louis' PSL program probably will seek to raise a minimum of $50M, with the rest possibly coming from selling the naming rights to the city's domed stadium (Jim Thomas, ST. LOUIS POST-DISPATCH, 9/28).