SBD/27/Sports Media

SPORTS ILLUSTRATED TV CONTINUES TO EXPAND

     Sports Illustrated Television (SITV) is "close to making a
couple of big plays" in the upcoming months.  SITV President Ted
Shaker said that while the unit has produced several successful
programs in recent months, SITV is continuing to expand: "We want
to be as ubiquitous as we can be.  We've got positions on two of
the four networks, soon to be three of four."  While Shaker did
not identify the third network, it has been speculated that SITV
will produce a Sports Illustrated for Kids program to be seen on
Fox.  SITV has produced programs previously with both ABC and NBC
(Joe Mandese, ADVERTISING AGE, 9/27).
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