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SPORTS ILLUSTRATED TV CONTINUES TO EXPAND
Published September 27, 1994
Sports Illustrated Television (SITV) is "close to making a couple of big plays" in the upcoming months. SITV President Ted Shaker said that while the unit has produced several successful programs in recent months, SITV is continuing to expand: "We want to be as ubiquitous as we can be. We've got positions on two of the four networks, soon to be three of four." While Shaker did not identify the third network, it has been speculated that SITV will produce a Sports Illustrated for Kids program to be seen on Fox. SITV has produced programs previously with both ABC and NBC (Joe Mandese, ADVERTISING AGE, 9/27).