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SBD/27/Sponsorships Advertising Marketing
TODAY'S TOP 10 LIST: MOST POPULAR NHL TEAMS
Published September 27, 1994
According to Bernadette Mansur, NHL VP of Corporate Communications, NHL merchandise sales surpassed $1B last season and the Mighty Ducks out-sold every pro team in North America. Mansur: "While the industry is fairly saturated, we as a sport are not saturated and retailers are looking to us for fresh, new merchandise." Here are the top 10 most popular NHL teams in terms of merchandise sales: (1) Mighty Ducks; (2) Panthers; (3) Blackhawks; (4) Penguins; (5) Sharks; (6) Maple Leafs; (7) Canadiens; (8) Red Wings; (9) Bruins; (10) Kings. In '93 merchandise sales were $3.8B in MLB and $2.5B in the NFL (Dave Fuller, TORONTO SUN, 9/27). NBA FIGURES STILL COMING IN: Peter Land, NBA Dir of Marketing Communications, told THE SPORTS BUSINESS DAILY this morning that the league estimates merchandise sales during '93-94 season will approach approximately $2.9B, with $350M coming from overseas (THE DAILY). OTHER NBA NEWS -- ADS TO TARGET CONSUMERS: According to AD AGE's "Last Minute News" column, the NBA will break an $8M, two- tiered TV campaign that will continue the "I Love This Game" promotion and launch an "I Love This Stuff" consumer pitch for NBA-licensed products. The campaign comes from Berlin Wright Cameron Dolye (AD AGE, 9/26).