SBD/27/Sponsorships Advertising Marketing

TODAY'S TOP 10 LIST: MOST POPULAR NHL TEAMS

     According to Bernadette Mansur, NHL VP of Corporate
Communications, NHL merchandise sales surpassed $1B last season
and the Mighty Ducks out-sold every pro team in North America.
Mansur:  "While the industry is fairly saturated, we as a sport
are not saturated and retailers are looking to us for fresh, new
merchandise."  Here are the top 10 most popular NHL teams in
terms of merchandise sales:  (1) Mighty Ducks; (2) Panthers; (3)
Blackhawks; (4) Penguins; (5) Sharks; (6) Maple Leafs; (7)
Canadiens; (8) Red Wings; (9) Bruins; (10) Kings.  In '93
merchandise sales were $3.8B in MLB and $2.5B in the NFL (Dave
Fuller, TORONTO SUN, 9/27).
     NBA FIGURES STILL COMING IN:  Peter Land, NBA Dir of
Marketing Communications, told THE SPORTS BUSINESS DAILY this
morning that the league estimates merchandise sales during '93-94
season will approach approximately $2.9B, with $350M coming from
overseas (THE DAILY).
     OTHER NBA NEWS -- ADS TO TARGET CONSUMERS:  According to AD
AGE's "Last Minute News" column, the NBA will break an $8M, two-
tiered TV campaign that will continue the "I Love This Game"
promotion and launch an "I Love This Stuff" consumer pitch for
NBA-licensed products.  The campaign comes from Berlin Wright
Cameron Dolye (AD AGE, 9/26).
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