NBA Officially Pulls '17 ASG From Charlotte Islanders Potential Arena Near Citi Field? Source: New Orleans Leads To Host '17 ASG Chargers Dive Into Convention Center Possibilities Large Crowd Expected In Cooperstown Suns "Want To Be The NBA Team" For Mexico NFL Parts Ways With Controversial Doctor Rob Manfred Opines On MLB Issues Freeman Is Against NHL Arbitration Nets Struggle To Attract Free Agents
SBD/27/Sponsorships Advertising Marketing
TODAY'S TOP 10 LIST: MOST POPULAR NHL TEAMS
Published September 27, 1994
According to Bernadette Mansur, NHL VP of Corporate Communications, NHL merchandise sales surpassed $1B last season and the Mighty Ducks out-sold every pro team in North America. Mansur: "While the industry is fairly saturated, we as a sport are not saturated and retailers are looking to us for fresh, new merchandise." Here are the top 10 most popular NHL teams in terms of merchandise sales: (1) Mighty Ducks; (2) Panthers; (3) Blackhawks; (4) Penguins; (5) Sharks; (6) Maple Leafs; (7) Canadiens; (8) Red Wings; (9) Bruins; (10) Kings. In '93 merchandise sales were $3.8B in MLB and $2.5B in the NFL (Dave Fuller, TORONTO SUN, 9/27). NBA FIGURES STILL COMING IN: Peter Land, NBA Dir of Marketing Communications, told THE SPORTS BUSINESS DAILY this morning that the league estimates merchandise sales during '93-94 season will approach approximately $2.9B, with $350M coming from overseas (THE DAILY). OTHER NBA NEWS -- ADS TO TARGET CONSUMERS: According to AD AGE's "Last Minute News" column, the NBA will break an $8M, two- tiered TV campaign that will continue the "I Love This Game" promotion and launch an "I Love This Stuff" consumer pitch for NBA-licensed products. The campaign comes from Berlin Wright Cameron Dolye (AD AGE, 9/26).