SBD/27/Sponsorships Advertising Marketing

PROSERV ACQUIRES SPORTS VENTURES

     ProServ has beefed-up its basketball division by acquiring
Sports Ventures, a Houston and Oklahoma City player rep firm that
counts as its clients Shawn Kemp, Nick Van Exel, Rik Smits,
Detlef Schrempf, Avery Johnson, and Donyell Marshall.  ProServ
Chair Donald Dell:  "Our acquisition of Sports Ventures adds
several great athletes   -- who are extremely marketable -- to
our existing clients and enhances our presence in basketball.
This acquisition will enable ProServ to make an even bigger
impact in NBA basketball."  Sports Ventures President Tony Dutt:
"It made sense for us to join ranks with ProServ for so many
reasons.  ProServ has successfully marketed its athletes for 25
years and our clients should benefit tremendously from the
experience and contacts of the ProServ team.  I look forward to
joining forces with them and look at this arrangement as
developing and growing very successfully over the long term."
Dutt will work out of ProServ's Arlington, VA, offices and his
partner, James Bryant, will work out of Oklahoma City (THE
DAILY).
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