ESPN Licenses X Games Oslo For February Braves Assure Fans Of New Ballpark Safety Blue Jays Praised For Shapiro Hiring ESPN's Mendoza Praised For "SNB" Debut Ole Miss, Nike Extend Apparel Deal Vandeweghe Grants ESPN In-Match Interview Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Indians' Dolan Confirms Search For Minority Owner ESPN Begins 11-Year U.S. Open Deal
SBD/27/Sponsorships Advertising Marketing
Published September 27, 1994
Reds first baseman Tony Perez will lead a group of instructors in a series of Nike-sponsored MLB clinics in the Dominican Republic next month. Perez: "The Dominican Republic has produced countless major league players, including many of baseball's brightest stares today. I am excited to play a part in helping the game grow in the Dominican Republic" (THE DAILY)....Nike has proposed an All-Star game this fall for striking MLB players, but still has to "strike a deal" with players, the union, a TV network, and a stadium. Ken Griffey, Jr. says "it's good idea" ( "Sports Business Minute," CNBC, 9/26). Proceeds from the game would go to charity ("SportsCenter," ESPN, 9/26). ...Cadbury Beverages and Hershey Foods have joined forces to market a chocolate drink under Hershey's name (George Lazarus, CHICAGO TRIBUNE, 9/27)....Philip Morris is considering removing its HQs and 2000 employees from New York City if proposed smoking ban with the city cannot be resolved ("Nightly Business Report," PBS, 9/26)....Reebok next month will begin a online service called reebok.com which will offer Internet users a forum to ask questions about products, check out a calendar of upcoming sporting events and chat with Reebok endorsers like Shaquille O'Neal and Nancy Kerrigan (AD AGE, 9/26).