SBD/27/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Reds first baseman Tony Perez will lead a group of
instructors in a series of Nike-sponsored MLB clinics in the
Dominican Republic next month.  Perez:  "The Dominican Republic
has produced countless major league players, including many of
baseball's brightest stares today. I am excited to play a part in
helping the game grow in the Dominican Republic" (THE
DAILY)....Nike has proposed an All-Star game this fall for
striking MLB players, but still has to "strike a deal" with
players, the union, a TV network, and a stadium.  Ken Griffey,
Jr. says "it's good idea" ( "Sports Business Minute," CNBC,
9/26).  Proceeds from the game would go to charity
("SportsCenter," ESPN, 9/26). ...Cadbury Beverages and Hershey
Foods have joined forces to market a chocolate drink under
Hershey's name (George Lazarus, CHICAGO TRIBUNE, 9/27)....Philip
Morris is considering removing its HQs and 2000 employees from
New York City if proposed smoking ban with the city cannot be
resolved ("Nightly Business Report," PBS, 9/26)....Reebok next
month will begin a online service called reebok.com which will
offer Internet users a forum to ask questions about products,
check out a calendar of upcoming sporting events and chat with
Reebok endorsers like Shaquille O'Neal and Nancy Kerrigan (AD
AGE, 9/26).
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