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SBD/27/Sponsorships Advertising Marketing
Published September 27, 1994
Reds first baseman Tony Perez will lead a group of instructors in a series of Nike-sponsored MLB clinics in the Dominican Republic next month. Perez: "The Dominican Republic has produced countless major league players, including many of baseball's brightest stares today. I am excited to play a part in helping the game grow in the Dominican Republic" (THE DAILY)....Nike has proposed an All-Star game this fall for striking MLB players, but still has to "strike a deal" with players, the union, a TV network, and a stadium. Ken Griffey, Jr. says "it's good idea" ( "Sports Business Minute," CNBC, 9/26). Proceeds from the game would go to charity ("SportsCenter," ESPN, 9/26). ...Cadbury Beverages and Hershey Foods have joined forces to market a chocolate drink under Hershey's name (George Lazarus, CHICAGO TRIBUNE, 9/27)....Philip Morris is considering removing its HQs and 2000 employees from New York City if proposed smoking ban with the city cannot be resolved ("Nightly Business Report," PBS, 9/26)....Reebok next month will begin a online service called reebok.com which will offer Internet users a forum to ask questions about products, check out a calendar of upcoming sporting events and chat with Reebok endorsers like Shaquille O'Neal and Nancy Kerrigan (AD AGE, 9/26).