NBC Criticized For Airing Avalanche-Sabres Costas' Role With MLB Network Expected To Grow NBC Hopeful For NHL Participation In PyeongChang Costas Taking A Step Back From NBC Role Coastas Chats With SBD About Olympic Decision NBCU Uses Holistic Metric In Selling Olympic Ads MLBAM, NBC Reach Streaming Deal Bell, Zenkel Among NBC Sports Promotions NFL Wild Card Weekend Down From '16 Afternoons, "SNF," "MNF" All Down For NFL
SBD/27/Sponsorships Advertising Marketing
HOLDEN PRODUCTION GROUP HITS 1 MILLION MARK
Published September 27, 1994
The Dallas-based Holden Production Group (HPG), "which specializes in golf videos," has reached the 1 million mark in sales "thanks to its latest project, 'The Little Green Video,' with Austin golf guru Harvey Penick." Mickey Holden, HPG founder and president: "We have the same type of rating and sales system as records, so its a real milestone for us." Holden has also produced Ben Crenshaw's "The Art of Putting" and Penick's first video, "The Little Red Video." The Penick videos are counterparts to his books, including "The Little Red Book" -- which is "the best-selling sports book of all time." Holden also served as an independent contractor to produce the "Harvey Pennick TV Special" on NBC in June, which "used special super- slow motion filming techniques to show Tom Kite and Ben Crenshaw actually making contact [with] the ball from the tee, fairway, and sand" (Matt McKay, DALLAS MORNING NEWS, 9/21).