SBD/27/Sponsorships Advertising Marketing
FILA AND FOOT LOCKER JOIN NYC IN BACKBOARD PROGRAM
Published September 27, 1994
Fila and Foot Locker are charter sponsors of a $1.2M school backboard replacement program in New York City. Mayor Rudolph Giulani announced yesterday that, over the next three years, the two companies will replace, refurbish, and maintain rims and backboards at 625 NYC public schools. The backboards will bear the message "Winners Never Quit." Giuliani: "Putting up backboards in school playgrounds is a wonderful way to help our city's youngsters. Fila and Foot Locker have created a public- private partnership that works. I hope it will inspire many other corporations to create their own programs to help us make New York City a better place to live." Foot Locker VP & GM Larry Remington: "It's Foot Locker's responsibility to the community to step up and help make a difference by offering a solution. And as each lay-up and three-point shot is completed, it is our hope that kids will walk away knowing that winners never quit and carry that message with them throughout life." Fila USA Senior VP Jack Steinweis: "We're excited to be part of this program which helps improve the quality of life for kids in the New York area" (THE DAILY).