SBD/27/Sponsorships Advertising Marketing

FILA AND FOOT LOCKER JOIN NYC IN BACKBOARD PROGRAM

     Fila and Foot Locker are charter sponsors of a $1.2M school
backboard replacement program in New York City.  Mayor Rudolph
Giulani announced yesterday that, over the next three years, the
two companies will replace, refurbish, and maintain rims and
backboards at 625 NYC public schools.  The backboards will bear
the message "Winners Never Quit."  Giuliani:  "Putting up
backboards in school playgrounds is a wonderful way to help our
city's youngsters.  Fila and Foot Locker have created a public-
private partnership that works.  I hope it will inspire many
other corporations to create their own programs to help us make
New York City a better place to live."  Foot Locker VP & GM Larry
Remington:  "It's Foot Locker's responsibility to the community
to step up and help make a difference by offering a solution.
And as each lay-up and three-point shot is completed, it is our
hope that kids will walk away knowing that winners never quit and
carry that message with them throughout life."  Fila USA Senior
VP Jack Steinweis:  "We're excited to be part of this program
which helps improve the quality of life for kids in the New York
area" (THE DAILY).
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