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  • ATLANTA BEGINS PUSHING OLYMPIC MERCHANDISE

         ACOG has created a 12-page catalog that will be inserted in
    the November issues of PEOPLE, SPORTS ILLUSTRATED AND SOUTHERN
    LIVING in the committee's first push to sell licensed Olympics
    merchandise.  The catalog was developed by Ogilvy & Mather as
    part of a $2M marketing campaign.  A full page in the catalog
    cost $72,000.  Ogilvy's Tony O'Haire, Senior VP and Media Dir,
    said he expects the sale of Olympic merchandise to generate $2B
    (Melissa Turner, ATLANTA CONSTITUTION, 9/22).
    

    Print | Tags: Olympics, Sports Illustrated, Time Warner
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