Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
ALL'S NOT QUIET ON THE NETWORK FRONT (EXCEPT THE MICE?)
Published September 26, 1994
Conflicting reports over the weekend give a muddied picture on the status of talks between GE and Disney over NBC. The L.A. TIMES reports that talks had ended while the N.Y. TIMES reports only that talks "have cooled." The stumbling block in either case seems to be Disney's desire to buy all of NBC -- the network, seven O&O's and cable interests, including CNBC. GE has apparently decided "that it would prefer to continue owning a majority of NBC," making only 49% available. Geraldine Fabrikant speculates that after weeks of negotiations, the parties may be taking "tough stances and then letting the news media know simply as a bargaining tactic" (N.Y. TIMES, 9/26). But in Burbank, Richard Turner writes Disney was "institutionally and strategically unwilling to accept a minority partnership" (WALL STREET JOURNAL, 9/26). Among other NBC suitors, the N.Y. TIMES reports that ITT has "lost its ardor" for the network. And at Time Warner, several execs close to the company indicate that the NBC deal "does not appeal to all of the company's top management" (N.Y. TIMES, 9/26). But the WALL STREET JOUNRAL notes that talks between Time Warner and GE are proceeding (WALL STREET JOURNAL, 9/26). OTHER PLAYERS: On Friday, TCI Chair John Malone was in New York to meet with GE's Jack Welch. One source believes Malone could have been trying to broker a deal that would bring Turner into the fold (N.Y. TIMES, 9/26). Others that could get into the network game include Sony Corp. and Matsushita Electric Industrial (WALL STREET JOURNAL, 9/26). REVIEWING THE SALES: On "Wall Street Week," Smith Barney media analyst John Reidy discussed the renewed interest in the networks. With regard to the rumored negotiations to sell CBS, Reidy reiterated that CBS President Lawrence Tisch says that "he isn't interested" in selling CBS, although "there are some signs that he might be willing to take some partners." Reidy concluded that CBS "may well remain independent for some time" and suggested [Barry] Diller could return to CBS" (PBS, 9/25). CBS BIDS FOR WOMEN ON SUNDAYS: Starting yesterday, CBS began filling Sunday afternoons with adaptions of one of the most "durable forms of female-oriented entertainment, Harlequin romance novels." For the duration of the football season, CBS will show four romance movies, five movies produced "under the auspices of Hallmark Cards Inc.," and then round out the season with figure skating. CBS execs acknowledge the direct appeal for female viewers (Bill Carter, N.Y. TIMES, 9/26).