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Upcoming Conferences and Events
SBD/26/Sponsorships Advertising Marketing
Published September 26, 1994
Fox today announces a "watch and win" promotion with McDonald's that the network says will include the biggest Super Bowl ticket giveaway ever (Michael Hiestand, USA TODAY, 9/26).....Sports and Recreation of Tampa has filed for an offering of three million common shares worth up to $25.25 each. The company sells name-brand sporting equipment and athletic apparel at 48 Sport Unlimited superstores around the country. The offering is through CS First Boston, Lehman Brothers and Smith Barney. Sports and Recreation is listed on the NYSE under the symbol WON (MIAMI HERALD, 9/26)....Vaseline Lip Therapy, a trademark of Chesebrough-Pond's USA, has signed on as a "gold sponsor" of Jimmie Heuga's Ski Express and Jimmie Heuga's Mountain Bike Express programs for 1995. Terms of the agreement were not disclosed, but the program will include on-site signage, sampling, P.A. announcements, and trade activities at each of the 28 Ski Express events. The Vaseline Lip Therapy logo will be included on all program brochures, posters, and print advertisements, as well as on program advertisements on the Weather/Travel Channel. After the ski season, Vaseline Lip Therapy will move into its sponsorship of the mountain biking program (THE DAILY).