SBD/26/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Fox today announces a "watch and win" promotion with
McDonald's that the network says will include the biggest Super
Bowl ticket giveaway ever (Michael Hiestand, USA TODAY,
9/26).....Sports and Recreation of Tampa has filed for an
offering of three million common shares worth up to $25.25 each.
The company sells name-brand sporting equipment and athletic
apparel at 48 Sport Unlimited superstores around the country. The
offering is through CS First Boston, Lehman Brothers and Smith
Barney.  Sports and Recreation is listed on the NYSE under the
symbol WON (MIAMI HERALD, 9/26)....Vaseline Lip Therapy, a
trademark of Chesebrough-Pond's USA, has signed on as a "gold
sponsor" of Jimmie Heuga's Ski Express and Jimmie Heuga's
Mountain Bike Express programs for 1995.  Terms of the agreement
were not disclosed, but the program will include on-site signage,
sampling, P.A. announcements, and trade activities at each of the
28 Ski Express events.  The Vaseline Lip Therapy logo will be
included on all program brochures, posters, and print
advertisements, as well as on program advertisements on the
Weather/Travel Channel.  After the ski season, Vaseline Lip
Therapy will move into its sponsorship of the mountain biking
program (THE DAILY).
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Related Topics:

McDonalds, News Corp./Fox

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