Nike Shifts Approach To Sponsorship As NBA Evolves A-B InBev Latest To End USOC Sponsorship Blackhawks Ratings Down Despite Team's Success Islanders Fire Coach Jack Capuano Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear NHL ASG Breakaway Challenge Taken Off Roster Golden Knights Working On TV, Radio Deals Nike Makes Batch Of LeBron 14's For Early Release IOC Says No Deadline On NHL/Oly Participation
SBD/26/Sponsorships Advertising Marketing
HOCKEY, THAT RED-HOT COMMODITY, ASSUMING NO LOCKOUT
Published September 26, 1994
"Suddenly, ice hockey is red hot," writes Kevin Goldman in this morning's WALL STREET JOURNAL. But with the labor dispute threatening the start of the season, the NHL could "squander an opportunity that sports marketing experts agree won't likely be handed to hockey ever again." Goldman reviews the new Fox-NHL TV deal noting that Nike, Anheuser-Busch and Coke are the first national sponsors of '94-95 NHL games. "Although hockey is scoring more points with fans and national advertisers alike, Madison Avenue remains reluctant to sign hockey stars as product endorsers" (WALL STREET JOURNAL, 9/26). MORE ON THE FOX DEAL: In San Jose, Colin Seymour notes that Fox's $31M deal for the NHL buys them "new clientele and a lot of ink in the paper" (SAN JOSE MERCURY NEWS, 9/26). In BUSINESS WEEK, Ronald Grover notes that with the baseball strike, Rupert Murdoch's sports deals look "very sweet" (BUSINESS WEEK, 10/3 issue).