SBD/26/Sponsorships Advertising Marketing


     RJ Reynolds and the PGA Tour have reached an agreement under
which the company will continue to sponsor the 1994 Vantage
Championship on the Senior Tour, but will discontinue sponsorship
of a scoreboard program after this season.  T. Wayne Robertson,
President of Sports Marketing Enterprises, a division of RJ
Reynolds:  "Although we are discontinuing sponsorship of the
scoreboards and other programs, we feel just as strongly as ever
that the Senior PGA Tour works excellently for us."  According to
PGA Tortu Commissioner Tim Finchem, the Seniors Tour may seek
other sponsors for the scoreboard program and other promotional
efforts.  This year's $1.5M Vantage Championship will be held
Sept. 30-Oct. 2 in Clemmons, NC (THE DAILY).
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