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SBD/26/Sponsorships Advertising Marketing
ATTENTION SPONSORS: PGA SCOREBOARD UP FOR GRABS
Published September 26, 1994
RJ Reynolds and the PGA Tour have reached an agreement under which the company will continue to sponsor the 1994 Vantage Championship on the Senior Tour, but will discontinue sponsorship of a scoreboard program after this season. T. Wayne Robertson, President of Sports Marketing Enterprises, a division of RJ Reynolds: "Although we are discontinuing sponsorship of the scoreboards and other programs, we feel just as strongly as ever that the Senior PGA Tour works excellently for us." According to PGA Tortu Commissioner Tim Finchem, the Seniors Tour may seek other sponsors for the scoreboard program and other promotional efforts. This year's $1.5M Vantage Championship will be held Sept. 30-Oct. 2 in Clemmons, NC (THE DAILY).