SBD/23/Sports Media

SKILLS CHALLENGE MOVES WEST THIS YEAR

     This year's Enterprise Rent-A-Car "Skills Challenge,"
produced by NBC Sports and SNI Sports Network, will originate
October 15-16 from the Pointe-Hilton Resort in Phoenix, and
feature three new sponsors:  Motorola, NASDAQ, and Toyota.
Returning sponsors include Enterprise, Buick, and MCI.  Don
Roennigke, SNI VP and General Sales Mngr:  "Overall sales for the
Skills Challenge have been excellent.  Sponsors recognize this as
an established event with growth ratings.  They also appreciate
that both NBC Sports and SNI are willing to work with our
advertisers to design a completely integrated sponsorship
package."  The Skills Challenge features PGA pros Hale Irwin, Chi
Chi Rodriguez, Phil Mickelson, Gary Player, Ben Crenshaw, Tom
Weiskopf, and Peter Jacobsen testing their golf skills.  In '92
and '93 the program originated from Orlando (THE DAILY).
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