Bell, Zenkel Among NBC Sports Promotions NASCAR Thinks Mobile With Website Redesign Blackhawks Ratings Down Despite Team's Success Media Notes Packers-Cowboys Sets Divisional Game Record Bisciotti: Fewer Ad Breaks Could Help Ratings CareerBuilder Challenge Eyes Casual Golf Fans ESPN OK With Schefter's Role With New League MLB, Mitú Partnering For Latino Digital Content Social Company SM2 Training College Athletes
SKILLS CHALLENGE MOVES WEST THIS YEAR
Published September 23, 1994
This year's Enterprise Rent-A-Car "Skills Challenge," produced by NBC Sports and SNI Sports Network, will originate October 15-16 from the Pointe-Hilton Resort in Phoenix, and feature three new sponsors: Motorola, NASDAQ, and Toyota. Returning sponsors include Enterprise, Buick, and MCI. Don Roennigke, SNI VP and General Sales Mngr: "Overall sales for the Skills Challenge have been excellent. Sponsors recognize this as an established event with growth ratings. They also appreciate that both NBC Sports and SNI are willing to work with our advertisers to design a completely integrated sponsorship package." The Skills Challenge features PGA pros Hale Irwin, Chi Chi Rodriguez, Phil Mickelson, Gary Player, Ben Crenshaw, Tom Weiskopf, and Peter Jacobsen testing their golf skills. In '92 and '93 the program originated from Orlando (THE DAILY).