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SUSAN O'MALLEY GETS ADDED RESPONSIBILITY IN POLLIN'S EMPIRE
Published September 23, 1994
Bullets President Susan O'Malley, already one of the highest ranking women in pro sports, has been given new responsibilities that make her the "second most powerful person in Abe Pollin's sports empire." In what amounts to a restructuring, Pollin has put O'Malley -- whose title will be President of the Bullets and Centre Group Marketing -- in charge of most of the business operations of the Bullets, Capitals, along with the sales and marketing of USAir Arena and a proposed 23,000-seat facility in downtown DC. In addition, Pollin has given Bullets VP Wes Unseld new responsibilities in the marketing of the proposed arena. Unseld's title: VP/Bullets and Centre Group Marketing. Jerry Sachs will retain his title of president of Centre Group Limited Partnership, which oversees day-to-day operations of USAir Arena, while O'Malley is heading the newly created division that combines the sales and marketing of the two teams and arenas. O'Malley's promotion "comes after five highly successful seasons with the Bullets." During her tenure, average attendance increased every season from 9,814 in '88-89 to 15,116 for the '93-94 season (Richard Justice, WASHINGTON POST, 9/23).