SBD/21/The Back Of The Book

THE BIGGER THE FAN, THE HARDER THEY FALL

     An independent study released yesterday by Opinion Research
Corp. in Princeton, NJ, shows that nearly two out of three
baseball fans are not disappointed by the cancellation of the
season.  Some highlights:
     --  Of "hard core" fans (21% of respondents who were
extremely/very disappointed), 38% say they will be "less
interested" in baseball in '95.
     -- 27% said they will be less interested in next season,
with 66% saying it will not make a difference.
     -- 15% of all respondents said they "did not care at all
about baseball."
     -- 63% of all respondents said they were not very or not at
all disappointed.
     METHODOLOGY:  The phone poll, conducted Sept. 17-18,
surveyed 1,000 adults nationwide; margin of error +/- 3%.
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