SBD/21/The Back Of The Book

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  • THE BIGGER THE FAN, THE HARDER THEY FALL

         An independent study released yesterday by Opinion Research
    Corp. in Princeton, NJ, shows that nearly two out of three
    baseball fans are not disappointed by the cancellation of the
    season.  Some highlights:
         --  Of "hard core" fans (21% of respondents who were
    extremely/very disappointed), 38% say they will be "less
    interested" in baseball in '95.
         -- 27% said they will be less interested in next season,
    with 66% saying it will not make a difference.
         -- 15% of all respondents said they "did not care at all
    about baseball."
         -- 63% of all respondents said they were not very or not at
    all disappointed.
         METHODOLOGY:  The phone poll, conducted Sept. 17-18,
    surveyed 1,000 adults nationwide; margin of error +/- 3%.
    

    Print | Tags: The Back of the Book
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS   21 1/4   -1/4  21 1/4  21 1/4  21 1/4    500
    Cobra Golf     CBRA  54 3/8   -5/8  54 1/2  55      54     360200
    Callaway Golf  ELY   37       -1/8  36 5/8  37 1/2  36 5/8 402300
    Fila           FLH   16 3/4   -1/4  16 7/8  16 7/8  16 3/4    500
    Sport Supply   GYM   13 7/8   -5/8  14 1/4  14 1/4  13 7/8  13100
    L.A. Gear      LA     7 1/2     0    7 1/2   7 1/2   7 3/8  65200
    Nike           NKE   59 1/2 -3 3/8  63 1/2  63 1/2  59 1/4 682400
    Reebok         RBK   36 3/4    -1   37 5/8  37 3/4  36 3/4 166200
    Russell Athl.  RML   30 3/8   -3/4  31      31      30 3/8  15500
    Sportmart      SPMT  17 1/4   +1/4  17      17 1/2  16 3/4  60300
    Starter        STA    9       -1/8   9 1/8   9 1/8   8 7/8  40100
    Topps          TOPP   6 3/8     0    6 5/8   6 5/8   6 3/8 197700
    

    Print | Tags: Boston Celtics, Callaway Golf, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
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