Judge Orders Brady Lawsuit To Be Heard In N.Y. Fisher To Discuss L.A. Situation With Rams Players Kraft Finds His Inner Maverick Over Deflategate Dolphins Rookie Parker Racking Up Endorsements CBS, ESPN Reach Sub-License Deal For MVC San Diego Pitches Chargers Plan To NFL Cardinals Praised For Hiring Female Coach Kraft Blasts NFL For Handling Of Brady Suspension Brady's Marketability Likely To Stay Intact Packers Go Retro For New Alternate Uniforms
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NEW AND IMPROVED WHEATIES STILL HAS SWEETNESS
Published September 21, 1994
Olympic champions Bob Richards and Bruce Jenner appeared alongside NFL legend Walter Payton today on "CBS This Morning" to make the announcement of a "new, improved Wheaties." Bruce Jenner on being a spokesperson for Wheaties: "It's more exciting and more difficult to get on the Wheaties box, than it is to get on the cover of Sports Illustrated." Payton: "It's like being President of the United States." Jenner: "We're having our Wheaties breakfast here, this is very exciting" (CBS, 9/21). GENERAL MILLS BACK ON TRACK: Following General Mills 9% earnings decline in the 1st fiscal quarter, General Mills Chair Bruce Atwater said that the company is "back on track" (Sally Apgar, Minneapolis STAR-TRIBUNE, 9/20).