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SBD/21/Sponsorships Advertising Marketing
ADIDAS SIGNS ON WITH MAJOR LEAGUE SOCCER
Published September 21, 1994
MLS Chair Alan Rothenberg and adidas soccer Manager Tom Kain announced a multi-year sponsorship agreement involving adidas uniforms and footwear for the Columbus, OH franchise. Rothenberg said the agreement designates adidas as an "official uniform and footwear supplier to MLS" and expects to announce "one more" uniform supplier later this week. Kain said the agreement continues adidas' support for the growth of soccer in the U.S. through "start up efforts" such as MLS, clinics and programs for all levels of soccer and its players. Rothenberg expects to announce more investors and franchise cities for the MLS in the coming weeks. Nike already supplies uniforms and footwear for six MLS teams while Reebok supplies for three teams. Mitre Sports provides the official game ball (THE DAILY). WORLD CUP: South Africa intends to bid to host the 2006 World Cup. The South African Football Association announced its intention in a letter to FIFA. Besides South Africa, the German Football Association has also declared an interest in the 2006 Cup (FT. WORTH STAR-TELEGRAM, 9/20).