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MOLSON HOCKEY NIGHT IN CANADA TO BE TWICE AS NICE
Published September 20, 1994
Molson Hockey Night in Canada has announced that starting this season they will double their coverage of Saturday night hockey coverage with two consecutive NHL games. The Saturday night telecasts, co-hosted by Don Cherry, will be broadcast for 26 consecutive weeks by the Canadian Broadcasting Corp. CBC GM Peter Kretz declined to divulge projected ad revenues under the new agreement: "I would say that the second game is a nice piece of change for us in what was before basically off-prime programming. It's not only a go; we're out in the marketplace and successfully selling it." Chrysler Canada and General Motors of Canada have joined other advertisers in buying time during second games. Last season's regular Saturday night game attracted an average of 1.4M viewers. Molson owns the production rights of Hockey Night in Canada and is the exclusive beer sponsor (Don Angus, ADVERTISING AGE, 9/19 issue).