MOLSON HOCKEY NIGHT IN CANADA TO BE TWICE AS NICE

     Molson Hockey Night in Canada has announced that starting
this season they will double their coverage of Saturday night
hockey coverage with two consecutive NHL games.  The Saturday
night telecasts, co-hosted by Don Cherry, will be broadcast for
26 consecutive weeks by the Canadian Broadcasting Corp.  CBC GM
Peter Kretz declined to divulge projected ad revenues under the
new agreement: "I would say that the second game is a nice piece
of change for us in what was before basically off-prime
programming.  It's not only a go; we're out in the marketplace
and successfully selling it."  Chrysler Canada and General Motors
of Canada have joined other advertisers in buying time during
second games.  Last season's regular Saturday night game
attracted an average of 1.4M viewers.  Molson owns the production
rights of Hockey Night in Canada and is the exclusive beer
sponsor (Don Angus, ADVERTISING AGE, 9/19 issue).