Coke, Hornets Renew Long-Term Deal Heineken Signs Deal With MLS UM, Coca-Cola Ticket Promotion Pulled Coke Leery Of Pepsi Ads Near Daytona Brands Active Around World Cup Despite Protests Coke Goes Big With World Cup Campaign PNC Park Switching From Pepsi To Coca-Cola Tony Stewart Promotes Coke Zero 400 Coca-Cola Signs Four Olympians For Sochi Entertainers Helping Sports Sponsorship Awareness
SBD/20/Sponsorships Advertising Marketing
THE EBB AND THE FLOW: BEVERAGE ROUND-UP
Published September 20, 1994
Royal Crown Co. said yesterday that it has expanded its number of Mexican bottling plants from seven to 11 "in an effort to build the [RC] soft-drink brand" (AP, 9/19) ....Coors Brewing has introducted Keystone Ice this week in select markets around the U.S. (WALL STREET JOURNAL, 9/20). Coors also announced they have signed Julio Cesar Chavez to support their "ongoing effort to fight illiteracy" (THE DAILY)....Japanese brewers such as Suntory, Kirin, and Sapporo have started producing ice beer (JAPAN TIMES WEEKLY, 9/19)....With total sales of $1.5B this year, Ocean Spray "dominates the juice aisles of the nation's supermarkets," and reports that "business has been strong" since the start of its $35M "Crave the Wave" marketing campaign (BOSTON HERALD, 9/19)....Heineken signed an agreement to build its third brewery in China (N.Y. TIMES, 9/20)....The Australian Football League signed $30M in sponsorship deals during the next five years with Carlton & United Breweries and Coca-Cola Amatil (AD AGE, 9/19).