LeBron James Starring In New Sprite Campaign Coca-Cola Going Big On Social Media Around Rio Emmanuel Seuge Set To Depart Coca-Cola Coke's Bea Perez Gets Expanded Authority Coke Scales Back Global Olympic Marketing Coca-Cola Takes Hit With Spieth Withdrawal Coca-Cola Releases New Ad Featuring Jordan Spieth White Sox Ink Deal With Coca-Cola Heineken Launches Soccer-Themed Campaign Spieth Won't Have Coke Logo On Course
SBD/20/Sponsorships Advertising Marketing
THE EBB AND THE FLOW: BEVERAGE ROUND-UP
Published September 20, 1994
Royal Crown Co. said yesterday that it has expanded its number of Mexican bottling plants from seven to 11 "in an effort to build the [RC] soft-drink brand" (AP, 9/19) ....Coors Brewing has introducted Keystone Ice this week in select markets around the U.S. (WALL STREET JOURNAL, 9/20). Coors also announced they have signed Julio Cesar Chavez to support their "ongoing effort to fight illiteracy" (THE DAILY)....Japanese brewers such as Suntory, Kirin, and Sapporo have started producing ice beer (JAPAN TIMES WEEKLY, 9/19)....With total sales of $1.5B this year, Ocean Spray "dominates the juice aisles of the nation's supermarkets," and reports that "business has been strong" since the start of its $35M "Crave the Wave" marketing campaign (BOSTON HERALD, 9/19)....Heineken signed an agreement to build its third brewery in China (N.Y. TIMES, 9/20)....The Australian Football League signed $30M in sponsorship deals during the next five years with Carlton & United Breweries and Coca-Cola Amatil (AD AGE, 9/19).