Entertainers Helping Sports Sponsorship Awareness Coke, AT&T To Sponsor "Conan" Shows In ATL Coke Unveils '13 Super Bowl Spot Advertisers Announce Super Bowl Ad Plans Mello Yello To Become NHRA Title Sponsor Empty Olympic Seats Not From Coca-Cola Olympic Marketing Notes Vikings, Univ. of Minnesota In Coke-Pepsi Conflict Rogge Reverses Course On McDonald's, Coke Deals IOC Questioned Renewing McDonald's, Coca-Cola Deals
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THE EBB AND THE FLOW: BEVERAGE ROUND-UP
Published September 20, 1994
Royal Crown Co. said yesterday that it has expanded its number of Mexican bottling plants from seven to 11 "in an effort to build the [RC] soft-drink brand" (AP, 9/19) ....Coors Brewing has introducted Keystone Ice this week in select markets around the U.S. (WALL STREET JOURNAL, 9/20). Coors also announced they have signed Julio Cesar Chavez to support their "ongoing effort to fight illiteracy" (THE DAILY)....Japanese brewers such as Suntory, Kirin, and Sapporo have started producing ice beer (JAPAN TIMES WEEKLY, 9/19)....With total sales of $1.5B this year, Ocean Spray "dominates the juice aisles of the nation's supermarkets," and reports that "business has been strong" since the start of its $35M "Crave the Wave" marketing campaign (BOSTON HERALD, 9/19)....Heineken signed an agreement to build its third brewery in China (N.Y. TIMES, 9/20)....The Australian Football League signed $30M in sponsorship deals during the next five years with Carlton & United Breweries and Coca-Cola Amatil (AD AGE, 9/19).