ESPN May Give Greenberg His Own Show Dick's Renews USOC Sponsorship NHL Hires Pandora's Heidi Browning New TeeSpring Combines NFL, Music Infiniti Partners With Braves Plank's Port Covington Development Approved Lynx Open WNBA Semifinals At Xcel Energy Center Gretzky To Play Role In NHL Centennial Plans Dr. J Sells Rights To Name, Image NFL Viewership Continues Rocky Start To '16
SBD/20/Sponsorships Advertising Marketing
Published September 20, 1994
Caesars World Inc. and Planet Hollywood formed a joint venture to develop hotel-casino projects, "reflecting Caesars' interest in tapping the mass market and Planet Hollywood's push to expand beyond entertainment-theme restaurants into new businesses" (WALL STREET JOURNAL, 9/20)....SWEET SPOT, a publication for serious collectors of sports memorabilia, reports that stadium seats are a popular item, especially ones from the original Yankee Stadium or Brooklyn's Ebbets Field (CHRISTIAN SCIENCE MONITOR, 9/20). ....The debut of "The Ultimate Tennis Experience" will occur on November 14 in Frankfurt. Pat Cash and John McEnroe will be the featured players and the match will "combine the theatrics of a rock concert with a tennis match." Cash: "This should help spark a whole new interest in the game" (THE DAILY).....Digital Pictures will introduce the first live- action basketball game on CD-ROM in November, featuring Scottie Pippen (AD AGE, 9/19 issue).....The Ford Grand Prix of Dallas is expected to produce long-term sales results for area Ford dealers who paid around $400,000 to be the event's prime sponsor (DALLAS MORNING NEWS, 9/17)...."Baseball" director KEN BURNS has agreed to pitch merchandise on QVC. All profits will benefit the Florentine Films Foundation, an organization established to aid baseball charities and public television documentary filmmakers (AD AGE, 9/19).... CNN's Irv Chapman looked at U.S. businesses in Haiti, including "some of the biggest names in sportswear and sporting goods," many of which would consider continuing business there if the embargo is lifted ("Moneyline," 9/19).