SBD/20/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Caesars World Inc. and Planet Hollywood formed a joint
venture to develop hotel-casino projects, "reflecting Caesars'
interest in tapping the mass market and Planet Hollywood's push
to expand beyond entertainment-theme restaurants into new
businesses" (WALL STREET JOURNAL, 9/20)....SWEET SPOT, a
publication for serious collectors of sports memorabilia, reports
that stadium seats are a popular item, especially ones from the
original Yankee Stadium or Brooklyn's Ebbets Field (CHRISTIAN
SCIENCE MONITOR, 9/20). ....The debut of "The Ultimate Tennis
Experience" will occur on November 14 in Frankfurt. Pat Cash and
John McEnroe will be the featured players and the match will
"combine the theatrics of a rock concert with a tennis match."
Cash:  "This should help spark a whole new interest in the game"
(THE DAILY).....Digital Pictures will introduce the first live-
action basketball game on CD-ROM in November, featuring Scottie
Pippen (AD AGE, 9/19 issue).....The Ford Grand Prix of Dallas is
expected to produce long-term sales results for area Ford dealers
who paid around $400,000 to be the event's prime sponsor (DALLAS
MORNING NEWS, 9/17)...."Baseball" director KEN BURNS has agreed
to pitch merchandise on QVC.  All profits will benefit the
Florentine Films Foundation, an organization established to aid
baseball charities and public television documentary filmmakers
(AD AGE, 9/19).... CNN's Irv Chapman looked at U.S. businesses in
Haiti, including "some of the biggest names in sportswear and
sporting goods," many of which would consider continuing business
there if the embargo is lifted ("Moneyline," 9/19).
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