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SBD/20/Sponsorships Advertising Marketing
FOOTLOCKER AND DORNA USA RENEW NBA AGREEMENT
Published September 20, 1994
It was announced this morning that Kinney Shoe Corporation's Foot Locker has renewed its agreement with Dorna USA to advertise on Dorna's AdTime signage system in 11 NBA arenas during the '94- 95 season. As part of the agreement, Champs Sports, also a division of Kinney, will advertise on AdTime systems in four NBA Arenas -- Charlotte Coliseum, United Arena, Orlando Arena, and the Alamodome. Jerry Cifarelli, Dorna USA Senior VP: "We are delighted with Foot Locker's continued commitment and we welcome Champs Sports to our AdTime NBA lineup. The Kinney Shoe athletic divisions are certainly among the most supportive and enthusiastic sponsors of our signage system." AdTime will be used this season by the Knicks, Bulls, Hawks, Celtics, Hornets, Pistons, Pacers, Clippers, Timberwolves, Nets, Magic, 76ers, Spurs, and Bullets (THE DAILY).