Nike, Under Armour, Adidas Not Interested In Lonzo Ball James, Carter Recount Turning Down Reebok Western Kentucky Reaches Apparel Deal With Nike McIlroy Signs $100M Extension With Nike Coke Replacing Pepsi As MLB League Sponsor Nationals Unveil Luxury Seating Section Disney Chair & CEO Bob Iger Extends Contract Coca-Cola's Marcos De Quintos Leaving Company LeBron Not Worried About Nike Q3 Results Nike Posts Solid Q3 Amid Adidas Resurgence
Upcoming Conferences and Events
May 31 - Jun 1
SBD/20/Sponsorships Advertising Marketing
ADVERTISING AGE REPORTS Y&R GLOBAL BRAND RANKING
Published September 20, 1994
In what THE SPORTS BUSINESS DAILY considers a "MUST READ," this week's issue of ADVERTISING AGE provides a ranking of top global brands in terms of current status and growth potential. The ranking was developed by Young & Rubicam and based on "in- depth interviews with 25,300 consumers in 16 countries." THE TOP 10 IN EACH CATEGORY: "STATURE" -- Coca-Cola, Kodak, Sony, Mercedes-Benz, Pepsi- Cola, Nestle, Gillette, Colgate, Adidas, Volkswagen. "VITALITY" -- Coca-Cola, Nike, Adidas, Sony, Ferrari, Reebok, Disney, Porsche, Pepsi-Cola, Mercedes Benz. "While it's not surprising that Coca-Cola emerges as the most dynamic brand in the world -- in both rankings -- other names indicate that the traditional package goods megabrands are being surpassed in growth potential by leisure industry standouts, such as entertainment vehicles like MTV and Disney and sports shoes marketers" (Laurel Wentz, AD AGE, 9/19 issue).