ACOG READY FOR ITS FIRST DRY RUN FOR '96

     The '94 Pan American Race Walk Cup this weekend is the first
of 29 test events for ACOG.  The competitions will "tell how
ready ACOG's staff, volunteers, results, transportation, and
countless other systems are" for the real show in '96 (Joe Drape,
ATLANTA CONSTITUTION, 9/20).
     OLYMPICS BIZ IS BOOMING:  Saturday's ATLANTA CONSTITUTION
profiled ACOG.  By the time the Games begin, ACOG will have
71,172 employees -- three times more than the work force of any
GA-based corporation, even Delta and Coke.  Women account for 60%
of ACOG's staff and nearly 40% of management.  About 37% of the
staff and 18% of management are minorities (Melissa Turner,
ATLANTA CONSTITUTION, 9/17).       FIVE-RING NOTES:  In BUSINESS
WEEK, David Greising reports of McDonald's exclusive deal with
the Olympics and NBC.  Noting past "ambush" ads: "This time
around, the sponsors aren't going to permit a repeat of this
'ambush advertising'" (BUSINESS WEEK, 9/26 issue).... BellSouth
will be a sponsor in the telecommunications category, providing
about $15M, mostly in products and services, to ACOG.  The
announcement is expected this week (CONSTITUTION, 9/17).