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  • ACOG READY FOR ITS FIRST DRY RUN FOR '96

         The '94 Pan American Race Walk Cup this weekend is the first
    of 29 test events for ACOG.  The competitions will "tell how
    ready ACOG's staff, volunteers, results, transportation, and
    countless other systems are" for the real show in '96 (Joe Drape,
    ATLANTA CONSTITUTION, 9/20).
         OLYMPICS BIZ IS BOOMING:  Saturday's ATLANTA CONSTITUTION
    profiled ACOG.  By the time the Games begin, ACOG will have
    71,172 employees -- three times more than the work force of any
    GA-based corporation, even Delta and Coke.  Women account for 60%
    of ACOG's staff and nearly 40% of management.  About 37% of the
    staff and 18% of management are minorities (Melissa Turner,
    ATLANTA CONSTITUTION, 9/17).       FIVE-RING NOTES:  In BUSINESS
    WEEK, David Greising reports of McDonald's exclusive deal with
    the Olympics and NBC.  Noting past "ambush" ads: "This time
    around, the sponsors aren't going to permit a repeat of this
    'ambush advertising'" (BUSINESS WEEK, 9/26 issue).... BellSouth
    will be a sponsor in the telecommunications category, providing
    about $15M, mostly in products and services, to ACOG.  The
    announcement is expected this week (CONSTITUTION, 9/17).
    

    Print | Tags: Coca-Cola, McDonalds, NBC, Olympics
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