SBD/19/Sports Industrialists


     In a "Sports Center" interview, JIM BROWN expressed
disapproval of the NFL's "embarassing pension plan" and lack of
conversation about retired players (ESPN, 9/18)....In New York,
Gary Myers reports on NFLPA Exec Dir GENE UPSHAW'S new six-year,
$6M contract.  Upshaw was recently re-elected to a 30-year term,
but his contract covers employment for six years.  He made about
$500,000 a year under his previous deal (N.Y. DAILY NEWS,
9/18)....PETE ROZELLE was interviewed in the N.Y. TIMES.  Asked
what the biggest change in pro football was: "It's obviously more
litigious."  Asked why an antitrust exemption would be so
important to the NFL: "The exemption would be wonderful because
of the unique status of a sports league -- you have to have rules
to run a sports league" (N.Y. TIMES, 9/18)....U.S. NEWS profiles
Cowboys owner JERRY JONES.  Jones recently "angered" some other
NFL owners by suggesting each franchise market its own logo and
retain part of the profits.  Browns owner ART MODELL argues NFL
licensing forms many national ad campaigns and Jones' plan would
allow advertisers to invest in individual markets, eventually
fragmenting the league's national TV contract.  Jones also upset
owners by signing corporate sponsorships to allow "exclusive
access" to his players and team facilities.  Jones doesn't intend
to share this money because the logo is not directly involved.
Broncos owner PAT BOWLEN calls Jones' move a "grey area" that the
"league is going to have to address" (U.S. NEWS, 9/26 issue).
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