SBD/19/Franchises

ST. LOUIS, BALTIMORE HUSTLE IN AS ANAHEIM SWEETENS DEAL

     Rams Exec VP John Shaw met with "Save the Rams," a group
trying to keep the Rams in Anaheim.  He and Rams owner Georgia
Frontiere was also expected to dine with MD Gov. William Donald
Schaefer and Orioles owner Peter Angelos last night.  And in St.
Louis, Rams representatives have been on the phone with FANS
point man, former Sen. Tom Eagleton.  "Save the Rams" was
expected to present Shaw with an offer to buy the team, "although
the Rams have indicated that they are not interested in an
outright purchase."  The group was also expected to present more
details on guarantees of ticket sales and premium seat sales.
FANS Inc. just purchased the 30% share of the stadium lease in
St. Louis from beer distributor Jerry Clinton.  Shaw, in a
statement: "Our lawyers have been advised by Sen. Eagleton that
the St. Louis stadium lease issues have been resolved.  If that
is the case the Rams are prepared to commence discussions" (Jim
Thomas, ST. LOUIS POST-DISPATCH, 9/17).
     ANAHEIM:  "Save the Rams" presented a package assuring
revenues between $15-20M.  The new plan also includes "all-
important season ticket and luxury box guarantees similar to ones
being offered by other cities wooing the team."  They promised
the Rams sales of 45,000 season tickets and income from "roughly"
100 luxury boxes --mostly from the Orange County business
community.  The group also boosted the renovation package for
Anaheim Stadium from the $40M offered last month to $60-70M.  The
package more than doubles the budget for a proposed "state-of-
the-art training facility" and corporate HQs in Orange County
(L.A. TIMES, 9/17).
     ST. LOUIS:  Now that the stadium lease has been finalized,
look for a task force of area political, civic and business
leaders to be named within a week, as FANS tries to "broaden the
input it gets in formulating the Rams proposal" (Thomas, ST.
LOUIS POST-DISPATCH, 9/17).  The St. Louis group is considering
selling the naming rights to the stadium and requiring fans to
buy seat licenses before they can buy season tickets (Jon Morgan,
Baltimore SUN, 9/17).
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