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Sponsorships Advertising Marketing

FOOT LOCKER PARTNERS WITH NBA FOR ALL-STAR BALLOTS

     Foot Locker will sponsor this year's balloting for the NBA
All-Star Game. The program, which will begin November in Kinney
Shoe Corp.'s 1,400 U.S. stores and on TNT's NBA broadcasts, will
turn Foot Locker stores into "NBA All-Star merchandising centers"
and "help the league inject some sizzle into its traditionally
quiet first half of the season"  (Matthew Grimm, BRANDWEEK,
9/12).
     GLOBE-TROTTING:  Promotional elements include a sweepstakes
for the first time and sales of an exclusive NBA Entertainment-
produced video with the purchase of licensed merchandise.  The
video will be made available in Foot Locker's 200 European
stores, and there are plans to extend the balloting program to
Mexico and Canada.  Stephanie Falk, Foot Locker's director of
marketing communications: "We're not ready at this point, but our
intention is to, at some point, take the whole of the balloting
program worldwide" (BRANDWEEK, 9/12).
     ALSO FROM THIS WEEK'S BRANDWEEK:  International Sports &
Entertainment Strategies won the "shoot-out for The Coca-Cola
Co.'s mammoth National Basketball Association sponsorship
account."  The only question about the package --  estimated at
$285M -- is which brand, Coke Classic or Sprite, would lead the
sponsorship....Nike may be ready to shift $100M of its domestic
media buying account out of SFM Media and "possibly back to
longtime creative agency Wieden & Kennedy....in what could be the
first of a series of adjustments of Nike's advertising flowchart
by new ad director Joe McCarthy" (Matthew Grimm, BRANDWEEK,
9/12).

SBJ Morning Buzzcast: March 25, 2024

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Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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