Talks Underway To End Ecclestone Trial Puma's Q2 Beats Expectations Grizzlies Make Chris Wallace GM Twins Testing New CRedit Card App Oyo To Create Little League Figures Falcons, Comcast Renew Deal NCAA Settles Concussion Lawsuit Michele Roberts Elected NBPA Exec Dir Bucks Name McDonough CFO AECOM Formally Acquires Hunt Construction Group
SBD/15/Sponsorships Advertising MarketingPrint All
NBC, in conjunction with the Sports Network (SNI), will broadcast the 1994 Skills Challenge in Phoenix, AZ, on October 15th. The Skills Challenge pits top PGA pros in a test of various golf skills. Now in its third year, the tournament has received "excellent" overall sales. SNI VP Don Roennigke: "Sponsors recognize this as an established event with growing ratings" (THE DAILY, 9/15). KMART GOLF NEWS: Kmart's recent decision to close 110 stores will "have no effect on its association with the PGA Tour's Greater Greensboro Open. The existing contract provides for Kmart's title sponsorship of the $1.5M tournament through 1996." Stanhope Johnson, chairman of the '95 GGO: "Our relationship is as strong as its ever been" (Helen Rose, GOLFWEEK, 9/17 issue).