SBD/15/Sponsorships Advertising Marketing

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  • NEW ADVERTISERS JUMP ABOARD TO WATCH PGA PROS MATCH SKILLS

         NBC, in conjunction with the Sports Network (SNI), will
    broadcast the 1994 Skills Challenge in Phoenix, AZ, on October
    15th.  The Skills Challenge pits top PGA pros in a test of
    various golf skills.  Now in its third year, the tournament has
    received "excellent" overall sales.  SNI VP Don Roennigke:
    "Sponsors recognize this as an established event with growing
    ratings" (THE DAILY, 9/15).
         KMART GOLF NEWS:  Kmart's recent decision to close 110
    stores will "have no effect on its association with the PGA
    Tour's Greater Greensboro Open. The existing contract provides
    for Kmart's title sponsorship of the $1.5M tournament through
    1996." Stanhope Johnson, chairman of the '95 GGO: "Our
    relationship is as strong as its ever been" (Helen Rose,
    GOLFWEEK, 9/17 issue).
    

    Print | Tags: NBC, PGA Tour
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