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NBA'S HUNGRIEST TEAM SERVES UP TICKET LICENSING PLAN
Published September 14, 1994
Like the NFL's Carolina Panthers, the Toronto Raptors will institute a plan to charge season ticket holders a one-time licensing fee, according to Craig Daniels in this morning's TORONTO SUN. "Ticket buyers would pay an up-front fee in addition to the cost of the ticket itself, giving the fan what amounts to ownership of the seat. The seat could then be bought and sold for whatever price the market would command." Raptors VP for Communications Tom Mayenknecht said "exact figures will be worked out later this week" and that "the plan will keep the cost of single-game tickets down, will discourage scalping by big-time operators, and will ensure the stadium is financed without taxpayer help" (Craig Daniels, TORONTO SUN, 9/14). GRIZZLIES GROWL AT CONCEPT: "The Grizzlies, who have commitments for 6,600 season tickets and are expecting 1,244 commitments from the 88 luxury suite holders, have ruled out having seat licenses," according to this morning's VANCOUVER SUN. Grizzlies Marketing Dir John Rocha said the club did "some research on seat licenses and decided against it": "We have club seats that are bought for a three-year term, but that money is applied to the ticket and to access to club amenities" (Ken Bradshaw, VANCOUVER SUN, 9/14). FANS BEAR HUG GRIZZLIES GEAR: Bradshaw also reports that "Grizzly goods are flying out the door of retailers at a huge rate." Larry Donen, Managing Dir of Winning Spirit stores: "We think that means we have a more universally accepted logo" (VANCOUVER SUN, 9/14).