NASCAR Hires Brent Dewar As COO Mohr Roasts Patrick, Others At NASCAR Banquet 'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson
SBD/14/Sponsorships Advertising Marketing
NASCAR SPONSORS HIT THE ROAD
Published September 14, 1994
"Is the Michael Kranefuss/Carl Haas venture into NASCAR skidding into oblivion," asks Raad Cawthon in this morning's ATLANTA CONSTITUTION. Kmart was expected to sponsor the team's car next season but, in the wake of announcing 100 store closings nationwide, the company "has now said it will not be an auto- racing sponsor next season." Cawthon also reports that Bill Davis is losing Terry Labonte "because he cannot find a sponsor for this Pontiac next season" (ATLANTA CONSTITUTION, 9/14).