Dodge Planning On Return To NASCAR? Beverage Analysts Optimistic About Monster Deal Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Suarez Talks Being First Foreign NASCAR Champ Liberty National To Sponsor Bayne's RFR Ride NASCAR Could Cut "Cup" From Sponsorship Johnson Basks In Championship Media Tour Biffle Leaves RFR After 14 Years In No. 16 Car Johnson Ties Petty, Earnhardt With 7th Cup Title
SBD/14/Sponsorships Advertising Marketing
NASCAR SPONSORS HIT THE ROAD
Published September 14, 1994
"Is the Michael Kranefuss/Carl Haas venture into NASCAR skidding into oblivion," asks Raad Cawthon in this morning's ATLANTA CONSTITUTION. Kmart was expected to sponsor the team's car next season but, in the wake of announcing 100 store closings nationwide, the company "has now said it will not be an auto- racing sponsor next season." Cawthon also reports that Bill Davis is losing Terry Labonte "because he cannot find a sponsor for this Pontiac next season" (ATLANTA CONSTITUTION, 9/14).