SBD/14/Sponsorships Advertising Marketing

NASCAR SPONSORS HIT THE ROAD

     "Is the Michael Kranefuss/Carl Haas venture into NASCAR
skidding into oblivion," asks Raad Cawthon in this morning's
ATLANTA CONSTITUTION.  Kmart was expected to sponsor the team's
car next season but, in the wake of announcing 100 store closings
nationwide, the company "has now said it will not be an auto-
racing sponsor next season."  Cawthon also reports that Bill
Davis is losing Terry Labonte "because he cannot find a sponsor
for this Pontiac next season" (ATLANTA CONSTITUTION, 9/14).
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Related Topics:

General Motors, NASCAR

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