SBD/14/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Entry Media President Martin Hering has told THE SPORTS
BUSINESS DAILY that a contract with Network International to
market "Turnstile AdSleeves" to over 45 facilities throughout the
U.S. and abroad will be signed this morning....Drew Pearson
Companies, the world's largest African American-owned licensed
sports and character headwear manufacturer, has retained
Advantage Marketing Group of Irving, TX to handle marketing and
public relations as part of an effort to increase global
promotional efforts.... Press Pass, a leading race card
manufacturer, has announced plans to release "Sportskings" --
trading cards that offer collectors a cross-sports set featuring
athletes from a variety of sports (THE DAILY, 9/14).
     FROM THIS MORNING'S WALL STREET JOURNAL:  John Labbatt Ltd.
shareholders narrowly rejected the company's poison pill plan "in
a move that reflects holders' discontent with management's recent
penchant for acquisitions....With Bud Dry sales "scrapping rock
bottom," Anheuser-Busch "has decided upon a wet approach" to
advertising with a new spot featuring a bathroom-frustrated
GenX'er.  The spot was created by Dennis Ryan and DDB Needham's
Chicago office and produced for less than $350K.  It first aired
on Fox earlier this month and will air tonight on CBS's "Late
Show with David Letterman" (WALL STREET JOURNAL, 9/14).
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