CBS Revives SportsLine With Pay Site CBS, ESPN Reach Sub-License Deal For MVC CBS To Live-Stream All Super Bowl Ads Source: Mayweather Fighting On CBS Unlikely USSA Signs Deal With Lagunitas To Replace A-B Mayweather Considers Airing Final Fight On CBS Golf Analyst Oosterhuis Fighting Alzheimer's Music Festival Helping Tix Sales For MIS Cup Race CBS Sports Net To Air MAC Games Minding My Business: CBS Sports' Lance Barrow
SBD/14/Sponsorships Advertising Marketing
Published September 14, 1994
Entry Media President Martin Hering has told THE SPORTS BUSINESS DAILY that a contract with Network International to market "Turnstile AdSleeves" to over 45 facilities throughout the U.S. and abroad will be signed this morning....Drew Pearson Companies, the world's largest African American-owned licensed sports and character headwear manufacturer, has retained Advantage Marketing Group of Irving, TX to handle marketing and public relations as part of an effort to increase global promotional efforts.... Press Pass, a leading race card manufacturer, has announced plans to release "Sportskings" -- trading cards that offer collectors a cross-sports set featuring athletes from a variety of sports (THE DAILY, 9/14). FROM THIS MORNING'S WALL STREET JOURNAL: John Labbatt Ltd. shareholders narrowly rejected the company's poison pill plan "in a move that reflects holders' discontent with management's recent penchant for acquisitions....With Bud Dry sales "scrapping rock bottom," Anheuser-Busch "has decided upon a wet approach" to advertising with a new spot featuring a bathroom-frustrated GenX'er. The spot was created by Dennis Ryan and DDB Needham's Chicago office and produced for less than $350K. It first aired on Fox earlier this month and will air tonight on CBS's "Late Show with David Letterman" (WALL STREET JOURNAL, 9/14).