Broncos' Win Gets 13.6 Overnight For "TNF" Early Morning NFL Game Offers New TV Window Sprint, A-B Create Interactive Beer Tap Handles Vikes-Packers Draws 10.4 Overnight NFL TV Audience Mixed Through Week 4 CBS Radio, Beasley Swap Radio Stations All-Female Sports Talk Show Earns Positive Reviews CBSSN Airs Debut Of "We Need To Talk" Glut Of NFL Games Affecting Ad Rates Giants-Redskins Draws 11.2 Overnight Rating
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SBD/14/Sponsorships Advertising Marketing
Published September 14, 1994
Entry Media President Martin Hering has told THE SPORTS BUSINESS DAILY that a contract with Network International to market "Turnstile AdSleeves" to over 45 facilities throughout the U.S. and abroad will be signed this morning....Drew Pearson Companies, the world's largest African American-owned licensed sports and character headwear manufacturer, has retained Advantage Marketing Group of Irving, TX to handle marketing and public relations as part of an effort to increase global promotional efforts.... Press Pass, a leading race card manufacturer, has announced plans to release "Sportskings" -- trading cards that offer collectors a cross-sports set featuring athletes from a variety of sports (THE DAILY, 9/14). FROM THIS MORNING'S WALL STREET JOURNAL: John Labbatt Ltd. shareholders narrowly rejected the company's poison pill plan "in a move that reflects holders' discontent with management's recent penchant for acquisitions....With Bud Dry sales "scrapping rock bottom," Anheuser-Busch "has decided upon a wet approach" to advertising with a new spot featuring a bathroom-frustrated GenX'er. The spot was created by Dennis Ryan and DDB Needham's Chicago office and produced for less than $350K. It first aired on Fox earlier this month and will air tonight on CBS's "Late Show with David Letterman" (WALL STREET JOURNAL, 9/14).