Saints, Falcons Display Unity After Anthem Debate Audience Puts "MNF" At New Low CBS Leads Week 3 NFL Overnight Ratings More NFLers, College Football Players Join Protests Debate To Take Big Chunk Of "MNF" Audience Baldwin Wants AGs To Ask For Police Reviews Kaepernick Protest Captures National Attention Lady Gaga Set To Headline SB Halftime Newton Speaks Out In Wake Of Charlotte Riots NFL TV Viewership Lower To Start '16 Season
SBD/14/Sponsorships Advertising Marketing
COCA-COLA GRIDIRON MONSTERS BACK FOR SECOND SEASON
Published September 14, 1994
Coca-Cola has announced the return of its "Monsters of the Gridiron" promotion to transform 28 of the NFL'S biggest players into "halloween phantoms." The six-week promotion which begins on Sept. 19 and runs through Oct. 31, features players from every team, as well as mascots from Carolina and Jacksonville, and offers a complete set of limited-edition collector cards produced by Score Boards Classic Games. Two random cards will be available inside specially marked multi-packs of Coca Cola beverages, along with a scratch-off game piece that could win one of 100 grand prize trips to Super Bowl XXIX (THE DAILY, 9/14). LONE STAR SHERIFF: Emmitt Smith will serve as national "spokesMonster" and star in a national advertising campaign that will be supported by localized radio and in-store promotions. Charles Frenette, Exec. VP, Coca-Cola USA Operations: "Monsters of the Gridiron captures the fantasy of the Halloween season and the lighthearted personalities of some of the NFL's biggest stars. It is a fun, imaginative way to bring our long-standing NFL relationship to our customers" (THE DAILY, 9/14).