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COCA-COLA GRIDIRON MONSTERS BACK FOR SECOND SEASON
Published September 14, 1994
Coca-Cola has announced the return of its "Monsters of the Gridiron" promotion to transform 28 of the NFL'S biggest players into "halloween phantoms." The six-week promotion which begins on Sept. 19 and runs through Oct. 31, features players from every team, as well as mascots from Carolina and Jacksonville, and offers a complete set of limited-edition collector cards produced by Score Boards Classic Games. Two random cards will be available inside specially marked multi-packs of Coca Cola beverages, along with a scratch-off game piece that could win one of 100 grand prize trips to Super Bowl XXIX (THE DAILY, 9/14). LONE STAR SHERIFF: Emmitt Smith will serve as national "spokesMonster" and star in a national advertising campaign that will be supported by localized radio and in-store promotions. Charles Frenette, Exec. VP, Coca-Cola USA Operations: "Monsters of the Gridiron captures the fantasy of the Halloween season and the lighthearted personalities of some of the NFL's biggest stars. It is a fun, imaginative way to bring our long-standing NFL relationship to our customers" (THE DAILY, 9/14).