SBD/14/Sponsorships Advertising Marketing


     Coca-Cola has announced the return of its "Monsters of the
Gridiron" promotion to transform 28 of the NFL'S biggest players
into "halloween phantoms."  The six-week promotion which begins
on Sept. 19 and runs through Oct. 31, features players from every
team, as well as mascots from Carolina and Jacksonville, and
offers a complete set of limited-edition collector cards produced
by Score Boards Classic Games.  Two random cards will be
available inside specially marked multi-packs of Coca Cola
beverages, along with a scratch-off game piece that could win one
of 100 grand prize trips to Super Bowl XXIX (THE DAILY, 9/14).
     LONE STAR SHERIFF:  Emmitt Smith will serve as national
"spokesMonster" and star in a national advertising campaign that
will be supported by localized radio and in-store promotions.
Charles Frenette, Exec. VP, Coca-Cola USA Operations:  "Monsters
of the Gridiron captures the fantasy of the Halloween season and
the lighthearted personalities of some of the NFL's biggest
stars.  It is a fun, imaginative way to bring our long-standing
NFL relationship to our customers" (THE DAILY, 9/14).
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Coca-Cola, NFL

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