SBD/14/Sponsorships Advertising Marketing

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  • COCA-COLA GRIDIRON MONSTERS BACK FOR SECOND SEASON

         Coca-Cola has announced the return of its "Monsters of the
    Gridiron" promotion to transform 28 of the NFL'S biggest players
    into "halloween phantoms."  The six-week promotion which begins
    on Sept. 19 and runs through Oct. 31, features players from every
    team, as well as mascots from Carolina and Jacksonville, and
    offers a complete set of limited-edition collector cards produced
    by Score Boards Classic Games.  Two random cards will be
    available inside specially marked multi-packs of Coca Cola
    beverages, along with a scratch-off game piece that could win one
    of 100 grand prize trips to Super Bowl XXIX (THE DAILY, 9/14).
         LONE STAR SHERIFF:  Emmitt Smith will serve as national
    "spokesMonster" and star in a national advertising campaign that
    will be supported by localized radio and in-store promotions.
    Charles Frenette, Exec. VP, Coca-Cola USA Operations:  "Monsters
    of the Gridiron captures the fantasy of the Halloween season and
    the lighthearted personalities of some of the NFL's biggest
    stars.  It is a fun, imaginative way to bring our long-standing
    NFL relationship to our customers" (THE DAILY, 9/14).
    

    Print | Tags: Coca-Cola, NFL
  • MARKETPLACE ROUND-UP

         Entry Media President Martin Hering has told THE SPORTS
    BUSINESS DAILY that a contract with Network International to
    market "Turnstile AdSleeves" to over 45 facilities throughout the
    U.S. and abroad will be signed this morning....Drew Pearson
    Companies, the world's largest African American-owned licensed
    sports and character headwear manufacturer, has retained
    Advantage Marketing Group of Irving, TX to handle marketing and
    public relations as part of an effort to increase global
    promotional efforts.... Press Pass, a leading race card
    manufacturer, has announced plans to release "Sportskings" --
    trading cards that offer collectors a cross-sports set featuring
    athletes from a variety of sports (THE DAILY, 9/14).
         FROM THIS MORNING'S WALL STREET JOURNAL:  John Labbatt Ltd.
    shareholders narrowly rejected the company's poison pill plan "in
    a move that reflects holders' discontent with management's recent
    penchant for acquisitions....With Bud Dry sales "scrapping rock
    bottom," Anheuser-Busch "has decided upon a wet approach" to
    advertising with a new spot featuring a bathroom-frustrated
    GenX'er.  The spot was created by Dennis Ryan and DDB Needham's
    Chicago office and produced for less than $350K.  It first aired
    on Fox earlier this month and will air tonight on CBS's "Late
    Show with David Letterman" (WALL STREET JOURNAL, 9/14).
    

    Print | Tags: Anheuser Busch, CBS, News Corp./Fox, Viacom
  • NASCAR SPONSORS HIT THE ROAD

         "Is the Michael Kranefuss/Carl Haas venture into NASCAR
    skidding into oblivion," asks Raad Cawthon in this morning's
    ATLANTA CONSTITUTION.  Kmart was expected to sponsor the team's
    car next season but, in the wake of announcing 100 store closings
    nationwide, the company "has now said it will not be an auto-
    racing sponsor next season."  Cawthon also reports that Bill
    Davis is losing Terry Labonte "because he cannot find a sponsor
    for this Pontiac next season" (ATLANTA CONSTITUTION, 9/14).
    

    Print | Tags: General Motors, NASCAR
  • NBA'S HUNGRIEST TEAM SERVES UP TICKET LICENSING PLAN

         Like the NFL's Carolina Panthers, the Toronto Raptors will
    institute a plan to charge season ticket holders a one-time
    licensing fee, according to Craig Daniels in this morning's
    TORONTO SUN.  "Ticket buyers would pay an up-front fee in
    addition to the cost of the ticket itself, giving the fan what
    amounts to ownership of the seat.  The seat could then be bought
    and sold for whatever price the market would command."  Raptors
    VP for Communications Tom Mayenknecht  said "exact figures will
    be worked out later this week" and that "the plan will keep the
    cost of single-game tickets down, will discourage scalping by
    big-time operators, and will ensure the stadium is financed
    without taxpayer help" (Craig Daniels, TORONTO SUN, 9/14).
         GRIZZLIES GROWL AT CONCEPT:  "The Grizzlies, who have
    commitments for 6,600 season tickets and are expecting 1,244
    commitments from the 88 luxury suite holders, have ruled out
    having seat licenses," according to this morning's VANCOUVER SUN.
    Grizzlies Marketing Dir John Rocha said the club did "some
    research on seat licenses and decided against it":  "We have club
    seats that are bought for a three-year term, but that money is
    applied to the ticket and to access to club amenities" (Ken
    Bradshaw, VANCOUVER SUN, 9/14).
         FANS BEAR HUG GRIZZLIES GEAR:  Bradshaw also reports that
    "Grizzly goods are flying out the door of retailers at a huge
    rate."  Larry Donen, Managing Dir of Winning Spirit stores:  "We
    think that means we have a more universally accepted logo"
    (VANCOUVER SUN, 9/14).
    

    Print | Tags: Maple Leaf Sports and Entertainment, NFL, Toronto Raptors
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