Monumental Getting Stake In CSN Mid-Atlantic LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices Could Three-On-Three Basketball Join Olympic Program? NBC's NHL Ad Sales Pacing Ahead Of Last Season LA 2024 Bid Gets $250M Guarantee From State L.A. Council Questions Revised '24 Olympic Plans NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement
McDONALD'S WINS EXCLUSIVE FAST-FOOD AD RIGHTS ON NBC
Published September 14, 1994
McDonald's is expected to announce today that it will be the exclusive fast-food restaurant advertiser for NBC's telecast of the '96 Summer Olympics. McDonald's deal allows the chain to pre-empt all other Olympics advertising for quick-service restaurants and convenience stores. McDonald's said that the venture was it's "largest television commitment ever" to a single event (WALL STREET JOURNAL, 9/14). ABC's Stephen Aug reports McDonald's will also be the "first fast food restaurant at an Olympic Village" with six outlets in Atlanta ("Good Morning America," ABC, 9/14).