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McDONALD'S WINS EXCLUSIVE FAST-FOOD AD RIGHTS ON NBC

     McDonald's is expected to announce today that it will be the
exclusive fast-food restaurant advertiser for NBC's telecast of
the '96 Summer Olympics.  McDonald's deal allows the chain to
pre-empt all other Olympics advertising for  quick-service
restaurants and convenience stores.  McDonald's said that the
venture was it's "largest television commitment ever" to a single
event (WALL STREET JOURNAL, 9/14).  ABC's Stephen Aug reports
McDonald's will also be the "first fast food restaurant at an
Olympic Village" with six outlets in Atlanta ("Good Morning
America," ABC, 9/14).
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Related Topics:

ABC, McDonalds, NBC, Olympics, Walt Disney

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