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McDONALD'S WINS EXCLUSIVE FAST-FOOD AD RIGHTS ON NBC
Published September 14, 1994
McDonald's is expected to announce today that it will be the exclusive fast-food restaurant advertiser for NBC's telecast of the '96 Summer Olympics. McDonald's deal allows the chain to pre-empt all other Olympics advertising for quick-service restaurants and convenience stores. McDonald's said that the venture was it's "largest television commitment ever" to a single event (WALL STREET JOURNAL, 9/14). ABC's Stephen Aug reports McDonald's will also be the "first fast food restaurant at an Olympic Village" with six outlets in Atlanta ("Good Morning America," ABC, 9/14).