Disney, Dish Network Reach Long-Term Deal L.A. Increases Efforts For '24 Games Bid NBC To Carry USA Gymnastics Through '16 Report Shows Boston Could Feasibly Host Olympics Twin Cities Leads NBC Sochi In Primetime NBC Finishes Sochi Games With 12.3 Rating U.S. Bid City For '24 Games Expected By Year's End Bach Ecstatic With Sochi Games Closing Ceremony Showcases Russian Pride NBC Flat With Turin Heading Into Sunday
Upcoming Conferences and Events
McDONALD'S WINS EXCLUSIVE FAST-FOOD AD RIGHTS ON NBC
Published September 14, 1994
McDonald's is expected to announce today that it will be the exclusive fast-food restaurant advertiser for NBC's telecast of the '96 Summer Olympics. McDonald's deal allows the chain to pre-empt all other Olympics advertising for quick-service restaurants and convenience stores. McDonald's said that the venture was it's "largest television commitment ever" to a single event (WALL STREET JOURNAL, 9/14). ABC's Stephen Aug reports McDonald's will also be the "first fast food restaurant at an Olympic Village" with six outlets in Atlanta ("Good Morning America," ABC, 9/14).