SBD/14/Olympics

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  • ATLANTA COUNCIL MEMBERS CONTINUE TO ATTACK MEGA-SIGNS

         Atlanta councilwoman Carolyn Banks today will attempt to
    link a proposed mega-sign ordinance to completion of a city
    services contract with the ACOG, according to this morning's
    ATLANTA CONSTITUTION.  The ACOG city services contract details
    how much the ACOG will pay for municipal services, such as police
    protection.  Banks contends that the city services contract also
    applies to the mega-signs ordinance because city workers will be
    forced to erect the huge billboards.  The mega-sign ordinance
    allows for a maximum of 50 temporary signs near Olympic athletic
    venues, the signs are about six times larger than a standard
    billboard.  The ordinance has received substantial criticism from
    Atlanta council members who have alleged that the mega-signs
    infringe on the legal rights of advertisers who have not paid for
    marketing rights to the Olympic Games.  Banks said that she was
    "unconcerned" that her attempts to link the ordinance with the
    city services contract could "drag on for months": "I may be
    labeled as an obstructionist, but that's OK" (Lyle Harris,
    ATLANTA CONSTITUTION, 9/14).
    

    Print | Tags: Olympics
  • McDONALD'S WINS EXCLUSIVE FAST-FOOD AD RIGHTS ON NBC

         McDonald's is expected to announce today that it will be the
    exclusive fast-food restaurant advertiser for NBC's telecast of
    the '96 Summer Olympics.  McDonald's deal allows the chain to
    pre-empt all other Olympics advertising for  quick-service
    restaurants and convenience stores.  McDonald's said that the
    venture was it's "largest television commitment ever" to a single
    event (WALL STREET JOURNAL, 9/14).  ABC's Stephen Aug reports
    McDonald's will also be the "first fast food restaurant at an
    Olympic Village" with six outlets in Atlanta ("Good Morning
    America," ABC, 9/14).
    

    Print | Tags: ABC, McDonalds, NBC, Olympics, Walt Disney
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