Atlanta councilwoman Carolyn Banks today will attempt to link a proposed mega-sign ordinance to completion of a city services contract with the ACOG, according to this morning's ATLANTA CONSTITUTION. The ACOG city services contract details how much the ACOG will pay for municipal services, such as police protection. Banks contends that the city services contract also applies to the mega-signs ordinance because city workers will be forced to erect the huge billboards. The mega-sign ordinance allows for a maximum of 50 temporary signs near Olympic athletic venues, the signs are about six times larger than a standard billboard. The ordinance has received substantial criticism from Atlanta council members who have alleged that the mega-signs infringe on the legal rights of advertisers who have not paid for marketing rights to the Olympic Games. Banks said that she was "unconcerned" that her attempts to link the ordinance with the city services contract could "drag on for months": "I may be labeled as an obstructionist, but that's OK" (Lyle Harris, ATLANTA CONSTITUTION, 9/14).
McDonald's is expected to announce today that it will be the exclusive fast-food restaurant advertiser for NBC's telecast of the '96 Summer Olympics. McDonald's deal allows the chain to pre-empt all other Olympics advertising for quick-service restaurants and convenience stores. McDonald's said that the venture was it's "largest television commitment ever" to a single event (WALL STREET JOURNAL, 9/14). ABC's Stephen Aug reports McDonald's will also be the "first fast food restaurant at an Olympic Village" with six outlets in Atlanta ("Good Morning America," ABC, 9/14).