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SBD/13/Sponsorships Advertising Marketing
ON THE SHELF: MARKETPLACE ROUND-UP
Published September 13, 1994
Several NY sports celebrities and keynote speaker Bob Costas helped Herman's Sporting Goods celebrate its emergence from Chapter 11 at a party in NYC last night (DAILY sources, 9/13)....Wilson Sporting Goods has selected Ogilvy & Mather as its new global ad agency. "O&M will have creative responsibilities for all product lines and markets, and function as sole agency for Wilson's racquet and golf divisions" (GOLFWEEK, 9/17 issue)....Swatch, official timekeeper of the '96 Olympic Games in Atlanta, introduced a new collection of watches based on Olympic poster art from past games. The ceremony included a chariot procession with '94 Gold medalist Dan Jansen (DAILY sources, 9/13)....The deal between golfer Nick Price and Ernst & Young is off. "Although Price signed an endorsement deal with E&Y that included wearing a visor, Price just couldn't get himself to put one on, so the contract has been voided (GOLFWEEK, 9/17 issue)....NY state jockeys will be the first in the nation to wear ads on their clothing. Ads may be worn on pants, boots and turtlenecks, but not on the silks which are property of the horse owners. Jockeys must have written permission from owners to display advertising and they may not wear logos of the competitors of a race sponsor (AD AGE, 9/12 issue).