SBD/13/Sponsorships Advertising Marketing

ON THE SHELF: MARKETPLACE ROUND-UP

     Several NY sports celebrities and keynote speaker Bob Costas
helped Herman's Sporting Goods celebrate its emergence from
Chapter 11 at a party in NYC last night (DAILY sources,
9/13)....Wilson Sporting Goods has selected Ogilvy & Mather as
its new global ad agency.  "O&M will have creative
responsibilities for all product lines and markets, and function
as sole agency for Wilson's racquet and golf divisions"
(GOLFWEEK, 9/17 issue)....Swatch, official timekeeper of the '96
Olympic Games in Atlanta, introduced a new collection of watches
based on Olympic poster art from past games.  The ceremony
included a chariot procession with '94 Gold medalist Dan Jansen
(DAILY sources, 9/13)....The deal between golfer Nick Price and
Ernst & Young is off.  "Although Price signed an endorsement deal
with E&Y that included wearing a visor, Price just couldn't get
himself to put one on, so the contract has been voided (GOLFWEEK,
9/17 issue)....NY state jockeys will be the first in the nation
to wear ads on their clothing.  Ads may be worn on pants, boots
and turtlenecks, but not on the silks which are property of the
horse owners.  Jockeys must have written permission from owners
to display advertising and they may not wear logos of the
competitors of a race sponsor (AD AGE, 9/12 issue).
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