Jeff Gordon Hired As Full-Time Analyst For Fox "SNF" Leads Primetime For Fourth Time Ducks' Perry Miffed By Milbury's On-Air Remark MASN: Manfred Comments "Highly Prejudicial" NBC Again Airing Final EPL Matches Live Many Indifferent Toward New Extra Point Rule Buck Anxiously Awaiting U.S. Open Broadcast Preakness Audience Down From Recent Years Media Notes Goodell Open To New Info From Brady
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SURF'S UP: MEDIA NOTES
Published September 12, 1994
While Fox received a lot of publicity for its high NFL ratings in large markets, the returns from smaller markets, which make up 45% of the nation, "were a leveler." Fox's overall rating fell 25% and trailed last year on CBS. "This proves that Fox has holes in its reach, with small UHF stations as affiliates" (Jack Craig, BOSTON GLOBE, 9/11). ...TNT has sold nearly 65% of the ad time for the upcoming NBA season, but virtually all of its ad time for the NFL. TNT is not alone with its "rapid NFL sales pace. It's a sellers' market, and commercial inventory is moving faster than it has in years." All 1st Half Super Bowl 30-second spots have been sold, with the going price at $1.025M (INSIDE MEDIA, 9/7-20 issue).