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SURF'S UP: MEDIA NOTES
Published September 12, 1994
While Fox received a lot of publicity for its high NFL ratings in large markets, the returns from smaller markets, which make up 45% of the nation, "were a leveler." Fox's overall rating fell 25% and trailed last year on CBS. "This proves that Fox has holes in its reach, with small UHF stations as affiliates" (Jack Craig, BOSTON GLOBE, 9/11). ...TNT has sold nearly 65% of the ad time for the upcoming NBA season, but virtually all of its ad time for the NFL. TNT is not alone with its "rapid NFL sales pace. It's a sellers' market, and commercial inventory is moving faster than it has in years." All 1st Half Super Bowl 30-second spots have been sold, with the going price at $1.025M (INSIDE MEDIA, 9/7-20 issue).