"TNF" Ratings Down For Titans-Jags Heisman Audience Among Lowest In Last Decade Media Notes Cavs Happy With Ticket Lottery Process Rams' Move To L.A. Unlikely For '15 Wojnarowski Profile Alleges Improper Sourcing Drake Continues Working On Raptors' Rebrand Silver Discusses Future NBA All-Star Sites Media Notes Hornets, Waste Management Ink Partnership
SURF'S UP: MEDIA NOTES
Published September 12, 1994
While Fox received a lot of publicity for its high NFL ratings in large markets, the returns from smaller markets, which make up 45% of the nation, "were a leveler." Fox's overall rating fell 25% and trailed last year on CBS. "This proves that Fox has holes in its reach, with small UHF stations as affiliates" (Jack Craig, BOSTON GLOBE, 9/11). ...TNT has sold nearly 65% of the ad time for the upcoming NBA season, but virtually all of its ad time for the NFL. TNT is not alone with its "rapid NFL sales pace. It's a sellers' market, and commercial inventory is moving faster than it has in years." All 1st Half Super Bowl 30-second spots have been sold, with the going price at $1.025M (INSIDE MEDIA, 9/7-20 issue).