SBD/12/Sports Media

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         GE and Time Warner resume talks this week as Time Warner
    tries to secure NBC as a programming outlet and GE considers
    selling all or part of its share in the network.  This morning's
    WALL STREET JOURNAL reports other suitors are considering bids
    for NBC, including Harcourt General and Turner Broadcasting.
    Harcourt is completing a sale of its insurance unit to GE for
    $400M; TBS is considered "unlikely" to purchase NBC because Time
    Warner is one of its major shareholders (Roberts & Jensen, WALL
    STREET JOURNAL, 9/12).

    Print | Tags: NBC, Media, Turner Sports

          While Fox received a lot of publicity for its high NFL
    ratings in large markets, the returns from smaller markets, which
    make up 45% of the nation, "were a leveler."  Fox's overall
    rating fell 25% and trailed last year on CBS.  "This proves that
    Fox has holes in its reach, with small UHF stations as
    affiliates" (Jack Craig, BOSTON GLOBE, 9/11). ...TNT has sold
    nearly 65% of the ad time for the upcoming NBA season, but
    virtually all of its ad time for the NFL.  TNT is not alone with
    its "rapid NFL sales pace.  It's a sellers' market, and
    commercial inventory is moving faster than it has in years."  All
    1st Half Super Bowl 30-second spots have been sold, with the
    going price at $1.025M (INSIDE MEDIA, 9/7-20 issue).

    Print | Tags: CBS, NBA, NFL, Media, Turner Sports, Viacom
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