Pepsi Beginning Emoji-Based MLB Campaign Disney Shares Fall, Drag Down Other Entertainment Stocks Disney Shares Slide After Q2 Earnings Report Mtn Dew To Sponsor DR1 Drone Racing League Disney Likely To Look Outside For Iger's Successor Disney COO Tom Staggs Steps Down Pepsi Renews, Strengthens Deal With Cubs Disney's Iger Defends ESPN, Seeks Digital Improvement Verizon Adds ESPN to Basic TV Package The Enthusuiast Network To Operate New Dew Tour
SBD/12/Sponsorships Advertising Marketing
ON THE SHELF: MARKETPLACE ROUND-UP
Published September 12, 1994
Two former Group W executives, Barry Stoddard and Theodore Lau, are forming an entertainment research company called MediaPoll to compete with the "well-known 'Q'" ratings in gauging the public's opinion of celebrities. ....Cadbury "is launching its biggest college football marketing program ever with Squirt's College Football Challenge." Print ads and college football program guides, from Foote, Cone & Belding (New York) will support the campaign (AD AGE, 9/12 issue)....PepsiCo's Pizza Hut division chose Omnicom Group's BBDO New York as its agency to handle a "brand-positioning campaign that is due later this year" (WALL STREET JOURNAL, 9/12)....Walt Disney Co., in order to compete directly with the "more adult-oriented merchandise in Warner Bros. retail stores," plans an expansion of its retail stores that will include art, adult fashions and household goods with Disney themes (WALL STREET JOURNAL, 9/12)....General Motors announced the winner of a $10,000 college scholarship for an essay contest conducted as part of an in-classroom program in connection with Ken Burns' PBS documentary, "Baseball" (DAILY sources, 9/12).