PepsiCo CEO Backs Goodell Amid Scandals Pepsi Promo Offers Fans Free 49ers Tix Sources: GM Relieved Stewart Sat Out Weekend Plans With PepsiCo's Amanda Helm Dew Tour Amateur Event Headed To Europe Coke Leery Of Pepsi Ads Near Daytona ESPN Helps Boost Disney In Q2 Disney's Iger Discusses Rising Costs Of Sports Rights Disney: Cable Network Unit Growth To Continue Coke Goes Big With World Cup Campaign
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ON THE SHELF: MARKETPLACE ROUND-UP
Published September 12, 1994
Two former Group W executives, Barry Stoddard and Theodore Lau, are forming an entertainment research company called MediaPoll to compete with the "well-known 'Q'" ratings in gauging the public's opinion of celebrities. ....Cadbury "is launching its biggest college football marketing program ever with Squirt's College Football Challenge." Print ads and college football program guides, from Foote, Cone & Belding (New York) will support the campaign (AD AGE, 9/12 issue)....PepsiCo's Pizza Hut division chose Omnicom Group's BBDO New York as its agency to handle a "brand-positioning campaign that is due later this year" (WALL STREET JOURNAL, 9/12)....Walt Disney Co., in order to compete directly with the "more adult-oriented merchandise in Warner Bros. retail stores," plans an expansion of its retail stores that will include art, adult fashions and household goods with Disney themes (WALL STREET JOURNAL, 9/12)....General Motors announced the winner of a $10,000 college scholarship for an essay contest conducted as part of an in-classroom program in connection with Ken Burns' PBS documentary, "Baseball" (DAILY sources, 9/12).