ON THE SHELF: MARKETPLACE ROUND-UP

     Two former Group W executives, Barry Stoddard and Theodore
Lau, are forming an entertainment research company called
MediaPoll to compete with the "well-known 'Q'" ratings in gauging
the public's opinion of celebrities. ....Cadbury "is launching
its biggest college football marketing program ever with Squirt's
College Football Challenge."  Print ads and college football
program guides, from Foote, Cone & Belding (New York) will
support the campaign (AD AGE, 9/12 issue)....PepsiCo's Pizza Hut
division chose Omnicom Group's BBDO New York as its agency to
handle a "brand-positioning campaign that is due later this year"
(WALL STREET JOURNAL, 9/12)....Walt Disney Co., in order to
compete directly with the "more adult-oriented merchandise in
Warner Bros. retail stores," plans an expansion of its retail
stores that will include art, adult fashions and household goods
with Disney themes (WALL STREET JOURNAL, 9/12)....General Motors
announced the winner of a $10,000 college scholarship for an
essay contest conducted as part of an in-classroom program in
connection with Ken Burns' PBS documentary, "Baseball" (DAILY
sources, 9/12).