PepsiCo Swoops In For Five-Year NBA Deal Pepsi Signs Serena Williams, Usain Bolt Disney World Closing Tri-Oval Speedway Perry Enamors With Super Bowl Halftime Show Pepsi Going All In On Super Bowl Pepsi Signs Irving For More "Uncle Drew" Episodes Pepsi, NFL Promoting Heavily Through Digital Lions' Stafford In New Pepsi Promo LeBron James' Latest TV Show Set To Debut PepsiCo CEO Backs Goodell Amid Scandals
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ON THE SHELF: MARKETPLACE ROUND-UP
Published September 12, 1994
Two former Group W executives, Barry Stoddard and Theodore Lau, are forming an entertainment research company called MediaPoll to compete with the "well-known 'Q'" ratings in gauging the public's opinion of celebrities. ....Cadbury "is launching its biggest college football marketing program ever with Squirt's College Football Challenge." Print ads and college football program guides, from Foote, Cone & Belding (New York) will support the campaign (AD AGE, 9/12 issue)....PepsiCo's Pizza Hut division chose Omnicom Group's BBDO New York as its agency to handle a "brand-positioning campaign that is due later this year" (WALL STREET JOURNAL, 9/12)....Walt Disney Co., in order to compete directly with the "more adult-oriented merchandise in Warner Bros. retail stores," plans an expansion of its retail stores that will include art, adult fashions and household goods with Disney themes (WALL STREET JOURNAL, 9/12)....General Motors announced the winner of a $10,000 college scholarship for an essay contest conducted as part of an in-classroom program in connection with Ken Burns' PBS documentary, "Baseball" (DAILY sources, 9/12).