SBD/12/Sponsorships Advertising Marketing

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         Two former Group W executives, Barry Stoddard and Theodore
    Lau, are forming an entertainment research company called
    MediaPoll to compete with the "well-known 'Q'" ratings in gauging
    the public's opinion of celebrities. ....Cadbury "is launching
    its biggest college football marketing program ever with Squirt's
    College Football Challenge."  Print ads and college football
    program guides, from Foote, Cone & Belding (New York) will
    support the campaign (AD AGE, 9/12 issue)....PepsiCo's Pizza Hut
    division chose Omnicom Group's BBDO New York as its agency to
    handle a "brand-positioning campaign that is due later this year"
    (WALL STREET JOURNAL, 9/12)....Walt Disney Co., in order to
    compete directly with the "more adult-oriented merchandise in
    Warner Bros. retail stores," plans an expansion of its retail
    stores that will include art, adult fashions and household goods
    with Disney themes (WALL STREET JOURNAL, 9/12)....General Motors
    announced the winner of a $10,000 college scholarship for an
    essay contest conducted as part of an in-classroom program in
    connection with Ken Burns' PBS documentary, "Baseball" (DAILY
    sources, 9/12).

    Print | Tags: General Motors, PepsiCo, Walt Disney
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