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MEGASIGNS MAY RUN INTO MEGA-PROBLEMS
Published September 12, 1994
The Atlanta City Council will "take a second look" at a proposed ordinance that favors Olympic sponsors after warnings that a mega-sign law could land the city in the middle of a mega- lawsuit. An associate city attorney who specializes in zoning issues, wrote a letter "cautioning" city council members not to enact a measure that would "create a constitutional quagmire over the rights of advertisers who are not directly connected with the Games." ACOG had hoped to reserve a maximum of 50 10-story high signs to companies paying $40M to become sponsors of the Games. One of the possible legal questions is whether the city ordianance allowing sponsors access to the signs "represents an unfair restraint of trade because it does not grant non-Olympic advertisers equal access to the signs." The city council is expected to debate the sign issue this Wednesday (Lyle Harris, ATLANTA CONSTITUTION, 9/10).