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U.S. OPEN: IN AGASSI, DID TENNIS GET ITS MAN?
Published September 12, 1994
In Chicago, Bernie Lincicome writes, "Well, tennis got what it wanted, Andre Agassi." USTA president Bumpy Frazier announcing the champion of the U.S. Open: "Ladies and gentlemen, the most popular tennis player in the entire world, Andre Agassi." Michael Stich, on the comment: "What a stupid thing to say." Lincicome: "Yes it was, but forgive tennis for getting beside itself over Agassi finally filling another crack in his potential, not to mention a huge hole in its appeal" (CHICAGO TRIBUNE, 9/12). STATE OF THE GAME: CBS's Mary Carillo: "The best thing that could have happened to tennis was Andre Agassi winning the U.S. Open." CBS's Tim Ryan, referring to Sally Jenkins' 5/94 "Is Tennis Dying?" piece in SPORTS ILLUSTRATED: "There is a lot of action in tennis in reaction to that piece" (CBS, 9/11). Cliff Drysdale, Bud Collins, Tracy Austin, and Tony Trabert appeared on PBS' "Charlie Rose" to discuss the state of the game ("Charlie Rose," 9/9). Agassi appeared this morning on both CBS' and ABC's news programs. TENDING HOUSE: The Women's Tennis Council, "currently in the midst of fending off a takeover threat" by IMG, took an "internal step forward in strengthening its own position" by naming Anne Person Worcester as the first CEO of the WTA Tour (N.Y. TIMES, 9/10). The Tennis Industry Association (TIA) approved a plan at the U.S. Open to invest $15M over the next three years in an effort to "revitalize the sport and attract new players" (DAILY sources, 9/12). Phillip Morris USA plans to organize and promote a women's legends tour that will feature Chris Evert and Martina Navratilova, among others. The tour will play in six unannounced cities and hold a final championship event in early December at Delray Beach, FL (PHILADELPHIA DAILY NEWS, 9/9). IMAGE MAY NOT BE EVERYTHING: CBS cut to a shot of Brooke Shields using a Minolta to take a picture of her beau, Agassi, a Canon pitchman.