SBD/12/Collegiate Sports

TIER I BOWLS DIAL UP 1-800-FIESTA FOR FIRST TITLE GAME

     The lineup for the potential national title games in a new
Tier I Boal Alliance is set for '96-98.  The Dial Fiesta Bowl
will have the first game on January 2, 1996; The USF&G Sugar Bowl
picked '97 date leaving the FedEx Orange Bowl with '98.  The
Fiesta won the right to select the first potential title with its
high bid.  IBM announced it will end its sponsorship of the
Fiesta after the '95 game.  The bowl announced that the Dial
Corp. was its "backup" and agreed to a six-year deal, "unless a
new title sponsor is found" (Steve Richardson, DALLAS MORNING
NEWS, 9/10).
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Related Topics:

Colleges, FedEx, IBM

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