Arizona State Earns Record Revenue For FY '16 Ohio State AD Smith Talks New CFP Role Auburn Makes $15M Profit In FY '16 Indiana In The Black For 11th Straight Year Gonzaga Basketball Tickets Are Hot Commodity Fresno State Struggles With Season Tickets UNLV Athletics Facing Nearly $5M Shortfall Who Is The Favorite For Tennessee AD Role? USC, UCLA Competing With Two NFL Teams Big 12 To Withhold 25% Of Future Revenue To Baylor
TIER I BOWLS DIAL UP 1-800-FIESTA FOR FIRST TITLE GAME
Published September 12, 1994
The lineup for the potential national title games in a new Tier I Boal Alliance is set for '96-98. The Dial Fiesta Bowl will have the first game on January 2, 1996; The USF&G Sugar Bowl picked '97 date leaving the FedEx Orange Bowl with '98. The Fiesta won the right to select the first potential title with its high bid. IBM announced it will end its sponsorship of the Fiesta after the '95 game. The bowl announced that the Dial Corp. was its "backup" and agreed to a six-year deal, "unless a new title sponsor is found" (Steve Richardson, DALLAS MORNING NEWS, 9/10).