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  • TIER I BOWLS DIAL UP 1-800-FIESTA FOR FIRST TITLE GAME

         The lineup for the potential national title games in a new
    Tier I Boal Alliance is set for '96-98.  The Dial Fiesta Bowl
    will have the first game on January 2, 1996; The USF&G Sugar Bowl
    picked '97 date leaving the FedEx Orange Bowl with '98.  The
    Fiesta won the right to select the first potential title with its
    high bid.  IBM announced it will end its sponsorship of the
    Fiesta after the '95 game.  The bowl announced that the Dial
    Corp. was its "backup" and agreed to a six-year deal, "unless a
    new title sponsor is found" (Steve Richardson, DALLAS MORNING
    NEWS, 9/10).
    

    Print | Tags: Colleges, FedEx, IBM
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