SBD/Hot Reads

The Daily's Hot Reads for Thursday: Killer's Kiss

YAHOO SPORTS' Harrison Mooney writes of the Romney-Ryan campaign's Project Orca election-day data system: "While the project was full of errors … the decision to base it out of TD Garden played a major role in the operation's failure" (SPORTS.YAHOO.com).

FORBES' Darren Heitner writes of Mars Inc.'s 20 years of NASCAR sponsorship: "It takes a lot of goodwill and success for a brand to stay connected to any one sport for such a vast amount of time." Internally-generated statistics show that the company "receives an impressive 4-to-1 return on investment from their sponsorship" (FORBES.com, 11/15).

In a special to POSTMEDIA NEWS under the header "The NHL Created This Monster Problem In 2004," Temple Univ. professor Aubrey Kent writes, "Consider that the real sadness of this situation is that the NHL has never been healthier as a business" (POSTMEDIA NEWS). Also, how a shortened NHL training camp would affect rosters, prospects (ESPN.com).

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