Best Buy Returning To RFR's No. 17 Car

Best Buy on Friday announced it will return as a primary sponsor of Roush Fenway Racing's No. 17 Sprint Cup Series car driven by Ricky Stenhouse Jr. next year. The electronics retailer will expand its deal to become the primary sponsor for 17 races in '13. The deal it signed for this season was ...

Tags: Marketing and Sponsorship, Best Buy

Maloof Money Cup To Air In Movie Theaters

The Maloof Money Cup has cut a revenue-sharing agreement with a national theater company that will result in its South Africa skateboarding competition being shown in more than 600 theaters nationwide. National Cinemedia (NCM) will show a delayed broadcast of the Sept. 28-30 finals in vert, mini me ...

Tags: Media

Highmark Back In With USOC, Allstate Out

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through ‘16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, H ...

Tags: Marketing and Sponsorship, USOC

Highmark Renews Deal With USOC

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through '16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, Highmar ...

Grand-Am, ALMS To Unify In '14

American sports car racing’s premiere series today announced the merger of Grand-Am Road Racing and the American Le Mans Series into a unified series in '14. The name and branding of the combined series are still being determined, as are the specifics of its '14 schedule. The first combined se ...

Tags: Leagues and Governing Bodies

Phelps Signs Multiyear Deal With Sol Republic

Michael Phelps has signed a multiyear endorsement deal with the headphone company Sol Republic. Phelps wore Sol Republic headphones on the pool deck before swimming at the U.S. Olympic Trials and the London Games. Financial terms of the agreement were not available. Sol Republic plans to release a P ...

Tags: Marketing and Sponsorship

USOC Names Group To Review Olympic Bid

The USOC has named a working group to review and evaluate whether or not it should bid for the ‘24 or ‘26 Olympics. The group is made up of five BOD members: IOC member Anita DeFrantz, former Visa CMO Susanne Lyons, USA Hockey Exec Dir Dave Ogrean, IOC member and former USA hockey player ...

Tags: Olympics, USOC

NAPA To Renew MWR Sponsorship

NAPA this Friday will become the third team sponsor in the NASCAR Sprint Cup Series in the last year to announce a full-season sponsorship renewal. Sources familiar with the brand's decision said it has agreed to a three-year deal with Michael Waltrip Racing as the primary sponsor for all 36 Sprint ...

USOC Names Olympic Bid Working Group

The USOC has named a working group to review and evaluate whether or not it should bid for the '24 or '26 Olympics. The group is made up of five BOD members: IOC member Anita DeFrantz , former Visa CMO Susanne Lyons , USA Hockey Exec Dir  Dave Ogrean , IOC member and former USA hockey player ...

BMX World Cup Organizer Hire Cenergy

The organizer of BMX Supercross World Cup Series has hired N.Y.-based Cenergy to manage sponsorship sales and media opportunities. The sports marketing agency already is seeking a title sponsor for the 14-race BMX Supercross World Cup Series that will go to Argentina, Canada, the Netherlands, the U. ...

Tags: Leagues and Governing Bodies