About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Tripp Mickle covers motorsports, action sports and the Olympics for SportsBusiness Journal/Daily.

Featured Story

For Chase, a March Madness-style grid game

Published in SportsBusiness Journal on 09 / 01 / 14

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep...

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Tags: Leagues and Governing Bodies

More Stories by this Author

05/26/14
SportsBusiness Journal: ‘Our best days are ahead’

Gary Bettman hasn’t forgotten the worst day of his career. It’s the day in February 2005 when he canceled an entire NHL season. Hundreds of people lost their jobs. Fans became bitter. Sponsors abandoned the sport. The NHL, and Bettman as its commissioner, hit an all-time low. Many ope ...

Tags: Sports Business Awards

05/22/14
On The Ground: Sports Executive of the Year: Gary Bettman, NHL

Gary Bettman took home the highest honor in sports business when he was named Sports Executive of the Year. He accepted the award during the middle of the NHL playoffs and noted that usually he’s handing the Stanley Cup trophy to the league’s champion this time of year, not receiving an ...

Tags: On The Ground

05/22/14
On The Ground: Best in Corporate Consulting, Marketing and Client Services: Team ...

Team Epic became a first-time honoree in the corporate consulting category. The Connecticut-based agency won after picking up two new clients, Wells Fargo and Wendy’s, and retaining and expanding its work with existing clients such as FedEx, Duracell and IBM. Team Epic co-founder Dave Grant: & ...

Tags: On The Ground

05/22/14
On The Ground: Sports Event of the Year: 2014 Bridgestone NHL Winter Classic

The NHL Winter Classic became the first sports event to be recognized twice as Event of the Year. The league took the 2014 edition of the event to Michigan Stadium and played on a snowy day before 105,491, the largest crowd ever gathered for a hockey game. A combined audience of 8.2 million people i ...

Tags: On The Ground

05/21/14
On The Ground: Best in Sports Event and Experiential Marketing: GMR Marketing

For the second time in the history of the Sports Business Awards, GMR Marketing won Best Event and Experiential Marketing. The recognition came in the same year that the Omnicom company successfully merged SportsMark, a longtime leader in sports hospitality experiences, and GMR, an established exper ...

Tags: On The Ground

05/20/14
SportsBusiness Daily: Helios Partners Shutters Atlanta Office

Helios Partners last week closed its Atlanta office. The int'l sports consulting firm, which has worked extensively on Olympic bids and sponsorship consulting, had been headquartered in Atlanta since it was founded in '04. A total of 10 employees who worked in the office were let go by the agency. H ...

Tags: People and Pop Culture

05/20/14
SportsBusiness Daily: Compensation Revealed For USOC's Scott Blackmun

USOC CEO Scott Blackmun last year was paid $749,000 in a bonus and incentives, which he earned over the previous four years by returning stability to the organization and improving its bottom line. The bonus payout was part of Blackmun’s initial deal when he was hired by the USOC in '10. He re ...

Tags: Olympics, USOC

05/20/14
SportsBusiness Daily Global: Helious Closes Atlanta Office

Helios Partners last week closed its Atlanta office. The int'l sports consulting firm, which has worked extensively on Olympic bids and sponsorship consulting, had been headquartered in Atlanta since it was founded in '04. A total of 10 employees who worked in the office were let go by the agency. ...

Tags: Finance, North America

05/19/14
SportsBusiness Daily: USOC's Blackmun Paid $749,000 In Bonus/Incentives

USOC CEO Scott Blackmun last year was paid $749,000 in bonus and incentives, which he earned over the previous four years by returning stability to the organization and improving its bottom line. The bonus payout was part of Blackmun’s initial deal when he was hired by the USOC in '10. He re ...

05/19/14
SportsBusiness Daily: Liberty Mutual Selects Jack Morton Worldwide

Liberty Mutual has selected Jack Morton Worldwide to become its agency of record for sports and entertainment sponsorships. The Boston-based insurance company sponsors the USOC, the '14 FIFA World Cup (via its Brazilian division Liberty Seguros) and several national governing bodies (U.S. Ski & ...

Tags: Marketing and Sponsorship, Liberty Mutual

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